Here at The Fuel Store, we are transforming the Fleet and Fuel industry for good! We are proud to be one of the top resellers in the UK, through providing unrivalled support to our customers that fuels the lifeblood of Britain's roadways.

As a family run business and over 9 years' under our belt, we have always been determined to deliver on our founding principle; fuelling better for our customers. From single-vehicle operators to multi-fleet solutions, our customers are genuinely at the forefront of everything we do. We believe that our services will allow them to reach heights they didn't even know possible, and we love being part of that journey!

Our significant growth has led us to investing further across our the business division to further increase revenue streams.

The Director of Revenue will take strategic ownership of all revenue generating functions across the business. Including Sales, Account Management, and Marketing. This role is critical to aligning go-to-market efforts, driving sustainable growth, and improving customer lifetime value. Reporting directly to the CEO, the Director of Revenue will lead the commercial strategy, build high-performing teams, and ensure the business is set up to scale.

Brief Overview:

Permanent Opportunity: Full Time

Basic Salary: Negotiable

Annual Bonus Structure: Negotiable % of base salary

Location: Birmingham, B2 (Hybrid)

Reports to: CEO

Expectations

The Director of Revenue is a senior leadership role responsible for driving commercial performance across the full customer lifecycle - from acquisition to retention. This role will unify Sales, Account Management, and Marketing under a single strategic vision, with a focus on:

Sales Productivity: Improving conversion, velocity, and efficiency across the sales funnel.

Customer Profitability: Maximising lifetime value through segmentation, retention, and upsell strategies.

Asset Quality: Ensuring revenue streams are sustainable, scalable, and aligned to business risk appetite.

The Director of Revenue will also be responsible for introducing a Revenue Operations (RevOps) framework to align people, processes, and platforms across go to market functions, and will champion Sales Enablement to ensure the team is equipped to succeed.

Requirements
Strategic Leadership

Own and execute the commercial strategy across Sales, Account Management, and Marketing

Align all revenue-generating functions to the company's strategic pillars:

Sales Productivity

Customer Profitability

Asset Quality

Introduce and lead a RevOps structure to improve cross-functional alignment, forecasting, and performance tracking

Sales & Account Management

Oversee pipeline development, sales process optimisation, and performance management

Support and mentor the Head of Sales & Growth, ensuring tactical execution aligns with strategic goals

Drive customer retention, upsell, and profitability through Account Management best practices

Grow fuel card volume and improve customer retention to increase recurring revenue

Marketing & Demand Generation

Lead the marketing strategy to generate qualified leads, build brand equity, and support sales enablement

Ensure alignment between marketing campaigns and commercial objectives

Sales Enablement & Operations

Build and implement a Sales Enablement function to equip teams with tools, training, and content

Introduce scalable processes and platforms to support growth and improve efficiency 

Forecasting & Budgeting

Lead the forecasting and budgeting process for Sales, Account Management, and Marketing

Set and monitor departmental targets, ensuring accountability and performance against plan

Collaborate with Finance to ensure forecasts are accurate, data-driven, and aligned to business goals 

New Product Strategy

Develop and execute sales strategies for new products and revenue streams

Ensure go-to-market plans are commercially viable and aligned with customer needs

Leadership & Collaboration

Act as a key member of the senior leadership team, contributing to company-wide strategy

Collaborate with Finance, Operations, and Product to ensure commercial initiatives are viable and scalable

To have the ability to contribute to The Fuel Store's success, you will need:

Experience:

Proven track record in a senior commercial leadership role, ideally as a Director or Head of Sales/Marketing/Revenue or similar. 8+ years is advantageous or clear, demonstrable experience.

Experience of managing a Telesales based environment.

Experience leading cross-functional teams across Sales, Account Management, and Marketing

Strong understanding of Revenue Operations (RevOps) and how to implement scalable GTM processes

Demonstrated success in growing sales revenue, improving customer retention, and launching new revenue streams

Background in B2B, fleet solutions, utilities, financial services, or SaaS is advantageous

Key Competencies:

Deep understanding of sales management fundamentals and modern selling techniquesSkilled in pipeline building, lead nurturing, and driving funnel efficiency.

Experienced in implementing sales coaching, training, and enablement practices

Strong grasp of database management and marketing automation platforms

Strategic thinker with strong commercial acumen and data-driven decision-making

Excellent leadership and people management skills, with the ability to mentor and develop talent

Strong financial literacy, able to lead forecasting, budgeting, and performance tracking

Exceptional communication and stakeholder management skills

Attributes

Collaborative and cross-functional - able to work closely with Finance, Ops, and Product

Comfortable operating at both strategic and executional levels, High integrity, accountability, and resilience

Growth-oriented and entrepreneurial, with a bias for action

Benefits

Salary Sacrifice Pension Scheme: After 12 weeks of continuous employment, you will be automatically enrolled into our Pension Scheme.

Life Assurance: Payable at 6x Basic Salary

Health & Wellbeing: You will have access to MediCash upon passing their probation, this will allow you to access healthcare cashback schemes, retail discounts, counselling, for yourself and up to 4 Children.

Private Healthcare: Access to private healthcare as part of your benefits package

Holiday Entitlement: You will be entitled to 26 days annual leave plus all statutory holidays, you, increase personal holiday allowance with increased service up to 5 additional days.

Career Progression: A strong, demonstratable success in this role, could progress into a role such as Chief Revenue Officer.

Financial Advice: Access to 1-2-1 financial advisor sessions free of charge.

Supporting local charities: We are passionate about giving back to the local community and supporting charities as much as we can.

Salary Sacrifice: Opt in schemes such as EV, Childcare, Groceries & more to maximise your earnings. 

A little more for you to know..

We want to be a place where everyone has a sense of belonging. Our team is growing rapidly and that means that we want collaborative, talented Fuellers to help us to invent The Fuel Store's future. We will support you, nurture you, and give you the best platform to succeed - we just need you to have that drive and willingness to learn!

If you think that you could add value here at The Fuel Store, please apply. Equally, if you think your experience only meets part of the requirements, apply anyway! We'd love to review your application and if successful arrange a chat with you to find out if you could be the next Fueller!

We are also an equal opportunity employer and value diversity across the business. All applicants will be considered for employment without attention to ethnicity, race, religion, sexual orientation, gender identity, sex, family or parental status, neuro diversity or disability status, marital status, veteran status and national origin