Sales Manager and Events Manager- (Food & Beverage Industry)
Nottinghamshire
£50,000

We're partnering with a fast-growing, innovative business in Nottingham that has rapidly scaled its subscription model to thousands of happy customers across the UK. With bold ambitions to expand further, they're looking for a talented UK Event Sales Manager to drive customer acquisition through events and brand ambassador activity.

This is a fantastic opportunity for someone with a strong background in subscription-based businesses who understands how to convert in-person interactions into long-term loyal customers.

The Role

You'll be responsible for building, managing, and scaling a nationwide Brand Ambassador programme - ensuring the team is in the right places, saying the right things, and delivering unforgettable customer experiences.

This role blends strategy with hands-on execution: from event planning and logistics to coaching sales teams and optimising ROI. You'll work cross-functionally with marketing, operations, and finance teams to maximise event impact and drive subscriptions at scale.

Key Responsibilities

Lead and grow a nationwide freelance Brand Ambassador programme

Manage end-to-end planning, logistics, and delivery of events across the UK

Recruit, onboard, and coach Brand Ambassadors to hit ambitious subscription targets

Set, track, and optimise sales performance and conversion metrics

Safeguard brand standards and customer experience at events

Build processes and workflows to support field sales effectiveness

Analyse performance data to identify new growth opportunities

Partner with Finance to manage budgets, forecast ROI, and report on P&L

Align with Marketing and Growth teams to drive consistent messaging and acquisition outcomes

What We're Looking For

Proven experience in field sales or ambassador programmes within subscription-based businesses (DTC experience highly desirable)

A commercial mindset - comfortable managing targets, ROI, and budgets

Strong leadership skills with experience managing remote or freelance teams

Organisational strength with a hands-on, solutions-focused approach

Excellent communication and interpersonal skills in fast-paced environments

Passion for delivering outstanding customer experiences

What's On Offer

Private healthcare including comprehensive coverage

Annual Learning & Development budget

Annual wellbeing allowance

Up to 2 weeks remote working abroad per year (selected roles)

Quarterly team events and monthly recognition initiatives

Volunteer days and opportunities to join subsidised social/sports groups

Exclusive discounts for employees, family, and friends

Additional flexible perks including birthday leave and holiday buy-back options

If you're ready to bring your leadership and sales skills to a mission-led food brand with serious growth potential, we'd love to hear from you.
Reach out to Gemma at The Collective Network for a confidential chat