Location: Sussex
Contract Type: Full-Time, Permanent
Trinity Homecare is seeking a dynamic, strategic, and results-oriented Regional Business Development Manager to lead the growth of our live-in and visiting care services across West Sussex and surrounding areas. This pivotal role is perfect for someone who understands the local landscape, has strong relationship-building skills, and is passionate about helping older adults live well at home.
You will take charge of expanding our regional presence, growing private-pay client acquisition, and developing strong community partnerships. As a Later Life Specialist, you'll be the trusted advisor for families navigating care options—helping them make informed decisions and promoting Trinity's exceptional care solutions.
Key Responsibilities
Strategic Growth & Business Development
• Create and implement strategic plans to drive new business and revenue growth.
• Identify high-potential referral channels, community segments, and private care markets.
• Perform competitive analysis and market research to guide local strategies.
Client Acquisition & Relationship Management
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Build referral pipelines by connecting with healthcare providers, community groups, social workers, and elder care professionals.
• Offer expert, personalised consultations to families considering live-in care.
• Develop trusted partnerships with solicitors, financial advisors, and medical professionals.
Stakeholder & Community Engagement
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Roll out a region-specific community engagement plan in collaboration with the Commercial Team.
• Grow our Brand Ambassador Program through local champions and advocates.
• Partner with charities, support groups, and professionals to deliver events and workshops.
• Align efforts with Regional Managers and Care Managers to support local service teams.
Outreach, Events & Partnerships
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Organise and represent Trinity at local networking events, exhibitions, and forums.
• Develop strategic alliances with local organisations promoting later-life wellbeing.
• Present at conferences and participate in panel discussions to raise brand awareness.
Marketing Collaboration
• Co-create targeted campaigns with the Marketing Team tailored to local communities.
• Ensure regional messaging consistency across all engagement and outreach channels.
• Support campaign success through storytelling, content development, and insights.
Performance Tracking & Reporting
• Track KPIs and sales pipeline activity to measure effectiveness.
• Use feedback and data to refine strategies, improve conversion rates, and drive results.
• Contribute to quarterly reporting, forecasting, and performance review processes.
Candidate Profile
Essential:
• Must reside in Sussex (ideally West Sussex).
• Proven success in business development, client acquisition, or strategic partnerships.
• Strong interpersonal, communication, and networking skills.
• Ability to self-manage and work independently across a regional area.
• Passion for helping older adults access high-quality, person-centred care.
Desirable:
• Experience in homecare, healthcare, or social care sectors.
• Familiarity with private-pay care services and later-life planning.
• Existing local network in the care, health, or community space.
Why Join Trinity Homecare?
• Join an award-winning care provider committed to empowering older adults to live independently at home.
• Play a key role in transforming later-life care in your community.
• Work within a values-driven, supportive team with clear growth opportunities.
• Benefit from structured training, development pathways, and flexible working culture.
Trinity is an award-winning Care provider with over 20 years' of experience in the Care Industry. We're personal, we're trusted, we're caring and we ensure that it resonates throughout everything we do. We are also an approved NCFE Training Centre so there is an opportunity for new and existing carers to gain qualifications whilst they work.
We live our values
