The speed read:
Write the copy that gets the clicks.
For short-form, direct response hooks seen on mobile and socials, you'll team up with a motion-first designer and thrive on the test-learn-iterate cycle in your writing. Your words drive performance, so CTR and CAC aren't just acronyms — they're your metrics.
The facts:
Work on a new B2C telco brand where you'll get to input on the tone of voice. This will-be-global brand will be seen by people on the move and travelling abroad.
With hybrid working and a small, collaborative team, you'll have the freedom to focus on what matters: crafting sharp, attention-grabbing copy. You'll help define a fresh voice in the telco space, with creative input that truly shapes how the brand sounds.
You'll be:
Writing short, punchy hooks that's mobile and social first. You'll work closely with motion-first designers to make sure your copy performs as well as it reads. Expect to enjoy the creative back-and-forth and the constant tweaking that comes with direct response writing.
You'll have:

• 3+ years writing short, snappy copy for social and mobile first brands
• An understanding of performance copy and direct response
• Experience in telco, fintech, or travel — sectors where you've honed your tone and tested what works
• A portfolio with paid social examples. You need to know what drives engagement
  
  You can come alone or as a pair, if you both have good experience in this kind of creative work.

This is a 2 month initial sprint booking, starting early to mid-March which could extend.
About the company
A branding agency working in the telco space and launching a new B2C brand. It's a chance to write for something fresh and to have a real say in how the brand sounds.
Everyone will receive a response.
You can also connect with me (Samantha O'Dowd) on LinkedIn