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DATE ADDED: Wed 17/10/2018

Director Of Marketing

McLean, USA


Job Description

If you are a passionate and experienced healthcare IT marketeer looking to make a
difference in a Telehealth technology and services company that is poised for rapid
growth, ViTel Net is looking for you.

ViTel Net has developed the next generation enterprise Telehealth platform with
significant competitive advantage and has an executive team with over 180 years of
collective Telehealth experience. We are looking for a dynamic marketing professional
who thrives in an early stage company environment to design and deliver integrated
marketing programs that build brand awareness and generate qualified leads in our core
markets. This position is supported by the Senior Vice President of Business Development
and works closely with sales, development and clinical operations.

ViTel Net is an equal opportunity employer and offers a competitive benefits package and
opportunity for advancement in a growing organization. A successful candidate will have
demonstrated success in prior experiences for the following responsibilities and have the
following credentials.

• Own and direct all aspects of the marketing function (PR, digital, product, field, marcom,
ops), including the selection and management of contract agencies as needed
• Create and maintain a rolling 12 month marketing plan composed of general brand
awareness and targeted content based integrated lead generation campaigns
• Complete a customer journey centric redesign of the ViTel Net website
• Collaborate with SMEs and create collateral and assets in support of campaigns
• Build multi-channel lead nurture campaigns
• Design and execute new product launches
• Create greater brand awareness through news stories in industry publications and
briefings for key influences, such as targeted analysts
• Plan and execute industry events such as trade shows, conferences and webinars
• Create branding guidelines and standards for internal and partner use
• Track and report on impact of marketing investments

• Minimum of 5 years experience directing integrated marketing programs, preferably for
early stage growth company
• Minimum of 3 years experience in health IT industry, preferably in the virtual care space
• Excellent writing and story telling skills
• Strong people and project management skills
• Strong presentation skills
• Established professional network of contractors and agencies
• MBA from an accredited University
• Located or willing to locate in the greater Washington DC area

Application Process
Qualified applicants, please send resume and cover letter to #removed#


Role: Director of Marketing
Job Type:
Location: McLean,

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