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DATE ADDED: Wed 17/10/2018

Senior Social Media Manager

San Francisco, USA
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COMPANY: INFOTECH GLOBAL SERVICES

Job Description

Job Title: Senior Social Media Manager

Location: San Francisco, CA

Duration: 4+ months W2 Contract with possible extension

 

Responsibilities:

  • The Senior Manager, Social Media is responsible for overseeing and managing digital advertising and direct response initiatives served on social media channels for portfolio of brands.

  • The role involves strategic development of digital marketing programs, media planning, testing roadmaps, and implementation of these initiatives to motivate customers to transact online and in store.

  • The Senior Manager, Social Marketing will manage the agencies overseeing direct response social media marketing programs and continually improve upon the return on investment of each consecutive initiative.

  • This position sits within the group centralized Customer and Strategy team and will work cross functionally with the individual brand marketing teams.

  • The ideal candidate will have strong communication skills, a deep understanding of analytics, a willingness to work within a highly matrixed organization, and possess a passion and curiosity for digital marketing and media.

 

Qualifications:

  • Bachelor’s degree required. MBA or digital agency experience preferred

  • 4+ years of digital marketing experience, managing digital campaigns to acquire & engage users throughout the funnel

  • 2+ years direct work experience in Paid Social activation, focusing on conversion driving strategies

  • Proven track record of developing and implementing rigorous test and control programs

  • Experience successfully managing agencies and consultant resources with demonstrated understanding of and proven implementation of analytics best practices

  • Experience with driving budgets for social media

  • Experience with direct response marketing

  • Understanding of the interplay between online/social and traditional channels

  • Excellent analytical skills with a proven ability to drive the evolution of a program through the application of data insights

  • Excellent communication skills, both written and oral, with an ability to distill complex ideas into easily understandable stories

  • Highly organized and detail-oriented

  • Strong working knowledge of Microsoft Office including Word, Excel & PowerPoint and business intelligence tools

  • Comfort working in marketing/analytics tools such as Omniture and Facebook Business Manager

  • Experience with marketing, especially Database, Direct, Email, and Interactive Marketing - Ideally in a multi-channel, retail environment

  • Exhibits intense curiosity, proactively digging beneath the superficial to identify relevant, information-based facts

  • Experience with creative best practices and analysis on all major platforms

 

Company Description
Leading Social Media company


Role: Senior Social Media Manager
Job Type:
Location: San Francisco,

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