The Senior Manager, Social Media is responsible for overseeing and managing digital advertising and direct response initiatives served on social media channels for portfolio of brands.
The role involves strategic development of digital marketing programs, media planning, testing roadmaps, and implementation of these initiatives to motivate customers to transact online and in store.
The Senior Manager, Social Marketing will manage the agencies overseeing direct response social media marketing programs and continually improve upon the return on investment of each consecutive initiative.
This position sits within the group centralized Customer and Strategy team and will work cross functionally with the individual brand marketing teams.
The ideal candidate will have strong communication skills, a deep understanding of analytics, a willingness to work within a highly matrixed organization, and possess a passion and curiosity for digital marketing and media.
Bachelor’s degree required. MBA or digital agency experience preferred
4+ years of digital marketing experience, managing digital campaigns to acquire & engage users throughout the funnel
2+ years direct work experience in Paid Social activation, focusing on conversion driving strategies
Proven track record of developing and implementing rigorous test and control programs
Experience successfully managing agencies and consultant resources with demonstrated understanding of and proven implementation of analytics best practices
Experience with driving budgets for social media
Experience with direct response marketing
Understanding of the interplay between online/social and traditional channels
Excellent analytical skills with a proven ability to drive the evolution of a program through the application of data insights
Excellent communication skills, both written and oral, with an ability to distill complex ideas into easily understandable stories
Highly organized and detail-oriented
Strong working knowledge of Microsoft Office including Word, Excel & PowerPoint and business intelligence tools
Comfort working in marketing/analytics tools such as Omniture and Facebook Business Manager
Experience with marketing, especially Database, Direct, Email, and Interactive Marketing - Ideally in a multi-channel, retail environment
Exhibits intense curiosity, proactively digging beneath the superficial to identify relevant, information-based facts
Experience with creative best practices and analysis on all major platforms