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Date Added: Wed 08/05/2024

Marketing Manager

Marlow, SL7, UK
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Company: PLATINUM RESOURCING (UK) LTD

Job Type: Permanent, Full Time

Salary: £40000/annum

Our client, a growing and innovative company committed to lowering carbon emissions, is seeking an experienced Marketing Manager.

You will play a pivotal role in shaping the brand identity and reputation. You will be responsible for supporting the development and execution of strategic B2B marketing plans in line with ambitious growth.

Through a multi-channel approach you will help promote products, engage target audiences and contribute to the growth and reputation of the company.

This is a hybrid role working 2-3 days in the office, located in Marlow, paying £40,000 per annum.

Duties:

* Translate and implement strategy set by VP into a clearly defined multi-channel actionable plan with clear objectives, measurement KPIs & timeframes for each activity.

* Continuous oversight of marketing mix and product roadmap with holistic understanding of how to influence and improve positioning

* Support and execute content creation (written and design) across all channels (digital/brand/event) touchpoints

* Work with the VP to continuously improve, monitor and enhance channel performance.

* Collaborate with cross-functional teams to ensure marketing initiatives support product launches and overall business objectives.

* Awareness and understanding of competitors and key USPs

* Cultivate and maintain a strong brand presence in the market including website content management

* Develop and enforce brand guidelines to ensure consistency across all marketing channels.

* Management of brand application internally and externally with partners - ensuring consistent application and design across all touchpoints and collateral

* Oversee digital marketing campaigns, including social media, blogging and news, email, and content marketing, to drive brand awareness and lead generation

* Support product and project launches and marketing activities alongside identification and management of PR opportunities which require proficient levels of copywriting & proofreading

* Create engaging and informative content

* Collaborate with internal teams and external partners to produce high-quality marketing collateral

* Support B2B engagement initiatives (such as webinars) with multi-channel content and graphics support

* Support and execute marketing events, trade shows, and sponsorships to enhance brand visibility

Skills and experience required:

* Multi- channel marketing experience (ideally with B2B audience)

* Strong analytical skills and proficiency in marketing analytics tools

* Excellent verbal and written communication skills

* Creative technical, graphic design and analytical skills

* Ability to prioritise workload and meet deadlines

* Effective planning and organisational skills

* Adobe Creative Suite: to a proficient level and at a minimum in the following programs: Illustrator, InDesign and Photoshop (desirable)

* Proven experience in marketing roles

* In-depth knowledge of marketing strategies, including digital marketing, content creation, and brand management

* Preferable - Bachelor's or Master's degree / or equivalent in Marketing, Business, or a related field
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