For over 35 years, Dreams has been passionate about providing the perfect night`s sleep. As the UK`s leading bed specialist, the company is committed to providing the highest standard of expert customer service and advice, and offers an extensive selection of high quality products including mattresses, bed frames, divans, bedroom furniture and soft furnishings, many of which are hand-crafted in the UK at the Dreams Bed Factory in Oldbury, West Midlands.Job Purpose: Primarily servicing the Dreams brand, supporting the Feather and Black (F&B) and Sleep&Snooze (S&S) brands, the Marketing Production Executive will manage the creative production of assets to serve our social, video and email channels. Working with internal stakeholders and managing agencies, the role is responsible for delivering assets that meet the demands of our customers and our stakeholders.
-As our store estate evolves and grows, it is essential that we continually manage and develop our photography assets. This will include internal and external shots. Developing a process to ensure when stores undergo a refit that new images are captured, equally ensuring that new stores have ample images. You will put in place a process and manage. Ensure all stakeholders have the latest images whether that is to serve social or our ecommerce platform
-Working with various partners you will be responsible for producing product demonstration videos and product assembly videos. Content videos are designed to service identified SEO requirements. Working with our SEO specialist, you will identify opportunities and convert these to videos, hosted on YouTube. Examples would include "how to make a bed", "the different types of mattresses" etc.
-Working with a variety of internal stakeholders and external partners you will brief in asset requirements and build email frameworks which allow the system to dispatch. In simple, construct emails using a variety of messaging blocks. This is a new journey for Dreams and therefore you will drive the journey.
-It will be the responsibility of the Marketing Production Executive to work alongside the commercial team and brief in to the creative team the weekly assets required to service the paid social media plan.
-Produce photography and video of our various buildings, factory and fleet and or personnel. This role will have responsibility of managing and delivering on such requirements.
-Working with counterparts in other teams you will be responsible for delivering and maintaining our new Digital Asset Management (DAM), ensuring store and business photography is uploaded alongside any video content.
-From time-to-time support may be required to fulfil our broadcast commitments. In all cases we will work with our preferred production partner but you may need to facilitate in the development of TV shoots, sponsorship idents and paid YouTube content.
-Support the Marketing Campaign Manager in a fast-paced business with projects and functions.
-Responsibility for raising and recording purchase orders in relation to all any production associated costs which you are managing including Bacs payments and query requests. At times there may be requirements to provide additional adhoc administration support
-You will be responsible for working with and managing agencies for production, social, DAM, email, Media and SEO.
Skills, Experience and Attributes Required:
-Experience of working on product photography or video shoots
-High level of attention to detail
-Experience and/or understanding of using Email Marketing Platforms and/or Content Management Systems, highly desirable
-Ability to work in a fast-paced environment
-Time management skills and ability to multi-task
-Being confident in liaising with colleagues and stakeholders of all levels
-Excellent communications skills verbal and written, to produce comprehensive and clear briefs
-Experience with Microsoft Office Programmes
-A creative flair!
What we can offer you:
-Benefit platform with access to 100's of retailers
-Generous staff discount
-Fantastic pension provider
-Access to the Retail Trust - offering a 24 hour helpline