Head of Marketing

• Location: Exeter
• Salary: £60,000
• Job Type: Full-time, Permanent

Our client is an established multi-brand business with a loyal customer base and a reputation for exceptional service. As they continue to grow, modernise, and strengthen their brand presence, they are seeking a commercially minded, strategic, and hands-on Head of Marketing to shape their marketing function and drive the next phase of their evolution across multiple brands.

This is an opportunity for an experienced marketer who thrives in a role where they can combine long-term strategic thinking with day-to-day delivery in a collaborative, values-driven environment and the opportunity to build a team around them.

Day-to-day of the role:

• Develop and own the full marketing strategy to support business growth, multichannel retail operations, and brand development.
• Strengthen brand identity, positioning, and messaging across all touchpoints.
• Work closely with senior leadership to align marketing initiatives with commercial goals and trading priorities.
• Translate business objectives into actionable campaign plans and measurable KPIs.
• Oversee and execute day-to-day marketing activity across digital, print, email, social media, and events.
• Create campaign content, briefs, and creative assets where needed.
• Manage launches, seasonal campaigns, and promotional calendars.
• Implement and optimise customer journeys and CRM/email automation.

Required Skills & Qualifications:

• Proven experience in a senior marketing role within retail, leisure, consumer goods, or another fast-paced B2C environment.
• A balance of strategic capability and hands-on execution — comfortable developing strategy and rolling up your sleeves.
• Strong understanding of brand management, customer behaviour, and multichannel marketing.
• Demonstrable experience managing digital channels, analytics tools, and performance marketing.
• Commercially minded with a focus on ROI, metrics, and data-driven decision making.
• Strong copywriting and content creation skills.
• Excellent project management and organisational ability.
• Experience leading brand refresh or modernisation projects.

Benefits:

• A key leadership role with real autonomy and influence.
• Opportunity to shape, grow, and modernise the marketing function.
• A supportive environment with strong values and long-term vision.
• Competitive salary and benefits package.

To apply for this Head of Marketing position, please submit your CV or contact Josh Fuller at Reed Devon & Cornwall