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Date Added: Wed 21/07/2021

Senior Specialist, Campaign Performance

Bridgewater Township, NJ, US
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Company: ADECCO USA

Job Type: Permanent, FullTime

We are hiring a Senior Specialist, Campaign Performance. This is a temp to perm opportunity.
The Senior Specialist, Campaign Performance launches, troubleshoots, and measures digital ad campaigns. This role develops, executes, and manages multiple campaigns on a day-to-day basis to ensure consistent ad delivery and performance. Additionally, this position tracks key metrics and analyzes data with the goal of proposing optimization strategies to increase ad effectiveness.

Responsibilities for the Senior Specialist, Campaign Performance include but not limited to:

  • Develop, execute, and optimize efforts for digital campaigns, including but not limited to: display, rich media, mobile, video, lead generation, streaming audio and OTT
  • Traffic, manage and optimize ad campaigns in Google Ad Manager (Google Ads)
  • Act as the main point of contact for technical issues related to ad functions, including tagging
  • Manage campaign timelines and deliverables across internal and external teams
  • Review targeting instructions, campaign assets, and implementation as part of monitoring the accuracy of campaign launches trafficking and execution processes
  • Work with vendors and internal stakeholders to manage requests, key milestones, traffic assets, summarize action items and next steps
  • Implement, track, ensure QA, measure, analyze, and report the performance of multiple advertising campaigns
  • Create detailed performance reports and presentations
  • Propose optimization strategies, leveraging key metrics and KPIs

  • Requirements for the Senior Specialist, Campaign Performance include:

  • A Bachelor's degree (or equivalent experience) in Business, Marketing, Communications, or related field
  • 2-3 years' experience managing development, execution, and launch of digital campaigns for mid-to-large organizations and/or agencies
  • Proficiency with Google Analytics and Google Adwords (Certification in both is preferred)
  • Demonstrated ability to analyze data and knowledge of media campaign KPIs
  • Strong communication skills when reporting up to management and across the business (written, verbal, presentation, interpersonal)
  • Ability to manage vendors and drive for results


  • Equal Opportunity Employer/Veterans/Disabled

    To read our Candidate Privacy Information Statement, which explains how we will use your information, please navigate to https://#removed#/candidate-privacy

    The Company will consider qualified applicants with arrest and conviction records
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