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Date Added: TODAY

SDR Team Leader

Manchester, M21 0, UK
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Job Type: Permanent

Sales Development Representative Team Lead

Certain Advantage is hiring for a Sales Development Representative Team Lead based in Manchester.

This role is on a permanent basis and is hybrid based.

We're working with a fin-tech company that specialises in providing seamless digital payment solutions for businesses and individuals across Africa, facilitating secure and efficient financial transactions.

Does this sound like your next career move?

If you're ambitious to grow, this may be your next role.

The role:

  • Lead and motivate a team of 10 (and growing!) SDR's to achieve and exceed lead generation targets.
  • To map out the end-to-end SDR process, continually looking at ways to increase conversion rates across all outreach channels.
  • Develop further the SDR Playbook of best practice, covering all facets of the role from email prospecting and objection handling to effective use of our inhouse systems.
  • To work closely with Marketing on executing targeted integrated outreach campaigns that are optimised to maximise sequence and call conversions into meetings.
  • To work closely with our in-house data team to create meaningful data & insights dashboards to measure and improve performance across the team on a daily/weekly/monthly basis; highlighting any potential blockers to Sales/Marketing Directors, with suggestions of how any challenges can be alleviated.
  • Using the MEDDICC qualification framework, you'll look to continually test and refine effective questioning techniques to maximise SQL conversion.
  • Ensure the team can use the systems effectively, capturing all relevant data and highlighting any issues or recommendations on changes to the technology stack currently used.

The individual:

  • Demonstrated experience in an SDR leadership role with a proven history of success and advancement in sales development or business development.
  • Strong ability to coach and influence team members and collaborate effectively across various functional areas.
  • Proven ability to work collaboratively with marketing, sales, revenue operations, and product teams.
  • Preferred knowledge of Salesforce, HubSpot, and LinkedIn Sales Navigator, with training provided as needed.
  • Excellent organisational and analytical capabilities.


  • Share option scheme
  • You will be entitled to 25 day's holiday + 8 bank holidays increasing with length of service.
  • Birthday off work
  • 2 Volunteer days a year.
  • The option to purchase additional days holiday.
  • We operate a contributory pension scheme which you will be auto-enrolled into from day one of employment.
  • Free Gym Membership with Pure Gym or Wellbeing Allowance
  • Enhanced maternity, paternity, and adoption leave
  • Share option scheme
  • Cycle to work scheme
  • Health cash plan
  • Free breakfast & lunch food when in the Manchester office

Does this sound like your next career move? Apply today. Reference: 73079

Working with Certain Advantage

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