Marketing Manager | B2B Clothing | Salary up to £50k Basic | Greater Manchester

We are looking for a commercially focused Marketing Manager to lead and implement digital and traditional marketing strategies that drive web sales and B2B growth for a well-established business in the clothing and uniform supply sector. The successful candidate will play a central role in shaping and executing the marketing roadmap, taking full ownership of brand positioning and performance across all customer touchpoints.

This is a key appointment in a growing business, offering the opportunity to make a real impact in a fast-paced, product-focused environment.

As Marketing Manager, your responsibilities will include:

Leading the growth of web and B2B sales through integrated marketing strategies.

Developing and executing multi-channel marketing campaigns to improve brand awareness, customer acquisition, and retention.

Managing and optimising the online customer journey, including website performance, conversion rates, and AOV.

Taking ownership of website content, SEO, merchandising, and digital product presentation.

Creating and managing a structured marketing calendar to ensure timely execution of promotions, campaigns, and seasonal activity.

Overseeing and managing paid search, display, retargeting, affiliate, and traditional marketing channels in line with performance goals.

Using analytics and performance metrics to make data-driven decisions that support business growth.

Briefing and managing external agencies and marketing partners.

Planning and executing targeted email marketing aligned with segmentation and customer needs.

Collaborating with sales and product teams to align marketing activity with broader commercial goals.

Monitoring ROI across all marketing channels and adjusting strategies based on performance.

Supporting PR initiatives and the development of case studies and brand communications.

What We Are Looking For

We're seeking a Marketing Manager with strong commercial acumen, a data-led mindset, and hands-on experience in B2B marketing-ideally within the clothing or uniform supply industry.

You should be confident operating in a fast-moving, entrepreneurial environment and capable of taking ownership from day one.

Essential Skills & Experience:

5+ years in a marketing or digital marketing management role within the B2B clothing or related sector.

Proven experience delivering sales and growth through integrated marketing campaigns.

Hands-on experience with ecommerce platforms (Magento, Shopify, Visualsoft, or similar) is advantageous.

Strong understanding of marketing metrics, analytics tools (e.g., Google Analytics, email automation, CRM), and campaign performance tracking.

Excellent communication, copywriting, and stakeholder management skills.

Highly analytical with a commercial mindset and strong attention to detail.

This is an excellent opportunity for a results-driven Marketing Manager to play a pivotal role in shaping the future of a respected B2B clothing brand. If you're passionate about marketing and looking for your next challenge, we'd love to hear from you.

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