Ecommerce Manager

Annual Salary: Up to £45,000 per annum (depending on qualifications and experience)

• Location: London office
• Job Type: Standard
• Start Date: ASAP

We are seeking an experienced Ecommerce Manager to lead the online retail strategy and execution for Ready To Wear in the UK and internationally. This role is perfect for someone with a proven track record in luxury fashion ecommerce, combining strong commercial acumen with a creative approach to deliver exceptional digital brand experiences and drive online sales in alignment with Vera Wang’s global brand vision.

Day-to-day of the role:

Ecommerce Strategy & Growth

• Define and execute the ecommerce strategy to deliver sales growth and profitability across womenswear and menswear.
• Coordinate and manage external partners to deliver the site & digital strategy for 2026.
• Own the online trading calendar, ensuring seasonal launches, drops, and promotions are executed flawlessly and in line with brand positioning.
• Identify growth opportunities in new markets, channels, and partnerships.

Website Trading & Optimisation

• Oversee day-to-day management of the website, ensuring product launches, imagery, content, and merchandising are executed to the highest standard.
• Monitor site performance and customer journey; implement continuous improvements to enhance UX and conversion.
• Lead A/B testing, onsite personalisation, and optimisation strategies to maximise revenue.
• Establish dashboards and KPIs to track performance across channels.

Digital Marketing & Customer Acquisition

• Partner with internal teams and agencies to deliver performance marketing campaigns across paid, organic, and social channels.
• Drive CRM strategy in collaboration with the marketing team to grow database, customer lifetime value, and retention.
• Support content creation to ensure consistent tone of voice, storytelling, and luxury positioning.

Analytics & Reporting

• Track and analyse ecommerce KPIs including traffic, conversion, AOV, and customer acquisition costs.
• Produce weekly and monthly performance reports with insights and recommendations for optimisation.
• Leverage customer data to inform trading decisions and long-term strategy.

Brand Experience & Visual Merchandising

• Maintain visual and editorial excellence across all ecommerce touchpoints.
• Work closely with creative, design, and merchandising teams to ensure product presentation reflects luxury brand standards.
• Ensure seamless integration between online and offline brand experience.

Team Leadership & Collaboration

• Grow, manage, and develop a small ecommerce team (and agency partners), fostering a culture of accountability and innovation.
• Collaborate cross-functionally with merchandising, marketing, retail, and operations teams to deliver an integrated approach.
• Influence senior stakeholders with clear commercial rationale and data-led insights.

Required Skills & Qualifications:

• 5+ years’ experience in ecommerce management within luxury or premium fashion.
• Proven track record of delivering strong online sales growth.
• Strong commercial acumen with a deep understanding of ecommerce platforms, CMS, and analytics tools (Google Analytics, GA4, Shopify Plus or similar).
• Excellent project management skills and a creative eye for luxury digital merchandising and storytelling.
• Confident communicator with strong stakeholder management skills.