My Shortlist

Your shortlisted jobs will appear here. To view your shortlist: Login Or Register

Date Added: YESTERDAY

Sales Team Leader

Leeds, UK
Apply Now

Company: DIGITAL WAFFLE

Job Type: Permanent

Salary: Up to £60000.00 per annum

Job Specification: Sales Team Lead - Cyber Security SaaS (Hybrid, Leeds)
About the Role


We are seeking a driven and dynamic Sales Team Lead to head our growing commercial team and accelerate revenue across our clients cyber security SaaS portfolio. This role blends hands-on sales leadership with strategic ownership of pipeline growth, team performance, and customer success. You will play a pivotal role in shaping our sales culture, scaling our processes, and driving adoption of our security solutions across mid-market and enterprise accounts.
This is a hybrid role based in Leeds, requiring regular collaboration with the team on-site.


Key Responsibilities
Leadership & Team Management

  • Lead, coach, and develop a team of SDRs and Account Executives to meet and exceed monthly and quarterly revenue targets.

  • Conduct regular 1:1s, pipeline reviews, and performance tracking.

  • Onboard new team members and uphold a high-performance sales culture.

  • Provide real-time feedback and coaching on calls, demos, and deal progression.
Sales Strategy & Execution

  • Own and refine the sales playbook, messaging, and go-to-market motions for our cyber security SaaS products.

  • Manage pipeline forecasting and reporting; ensure CRM hygiene and accurate data in HubSpot/Salesforce.

  • Collaborate with Marketing to shape lead-gen campaigns and optimise funnel conversion.

  • Work closely with Product and Customer Success to align on solution value, market needs, and customer outcomes.

  • Drive outbound and inbound sales excellence, identifying new verticals and growth opportunities.
Revenue & Performance Management

  • Lead the team to consistently achieve and exceed revenue goals.

  • Analyse performance data to identify trends, blockers, and opportunities for improvement.

  • Support AEs on strategic deals, negotiation, and deal closure.

  • Improve win rates through structured qualification (MEDDIC/BANT) and value-driven selling.

Required Skills & Experience
Essential

  • Proven experience leading or mentoring a B2B SaaS sales team (Team Lead, Senior AE, Sales Manager or similar).

  • Strong knowledge of cyber security, cloud security, or adjacent technology sectors.

  • Demonstrated success in a target-driven environment with consistent overachievement.

  • Excellent communication, coaching, and stakeholder management skills.

  • Experience with modern CRM and sales tools (e.g., HubSpot, Salesforce, Gong, Outreach).

  • Strong understanding of full sales cycle: prospecting → qualification → demo → negotiation → close.
Desirable

  • Experience selling into mid-market/enterprise accounts.

  • Familiarity with channel/partner sales models.

  • Understanding of compliance frameworks (ISO 27001, SOC2, NIST).

  • Certifications or training in cyber security or sales methodologies.

Personal Attributes

  • Motivational leader with a growth mindset.

  • Commercially astute, analytical, and data-driven.

  • Comfortable in a fast-growing, high-velocity SaaS environment.

  • Customer-centric approach with a passion for solving security challenges.

Benefits

  • Competitive salary + strong commission structure.

  • Hybrid working with a central Leeds office.

  • Opportunities for career progression as the team scales.

  • Training and certifications in cyber security and leadership.

  • Pension, health benefits, and flexible working options.
Apply Now