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Date Added: Sun 13/12/2020

PPC Executive

Liverpool, UK
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Job Type: Permanent

Salary: £20000 - £25000 / annually

PPC Executive

With the continued rapid expansion of our team we have an opportunity for an experienced, talented PPC Executive with a desire to maximise business on a number of market leading legal products.  As a PPC Executive within Pure Technology Systems Limited you need to be dedicated, motivated with a desire to drive the overall PPC strategy to achieve specific business objectives.  You will report to the Directors, stakeholders and build campaigns in line with the Groups marketing's strategy and drive traffic to a number of high performing web brands. This is an exciting fast paced environment and will give the successful candidate experience on marketing leading projects & concepts.

       Main tasks and responsibilities:

  • Management of daily projects & tasks, as well as achieving service level standards
  • Prioritising own workloads to ensure targets are delivered
  • Drive the improved performance of PPC accounts in Google and Bing Ads on a day-to-day basis according to best practice
  • Develop a variety of PPC campaigns to maximise business, make optimisation recommendations, and proactively implement them
  • Explain & present ideas and concepts backed up by market data/analysis
  • Work alongside stakeholders, marketing team to develop the overall paid search strategy and its associated KPI's, and be responsible for its implementation
  • Contribute to the account development plan for multiple brands and ensure key projects are on track. Analyse trends and make data-driven decisions across the accounts for each brand and market

Education and Experience:

  • Experience working e-commerce, Legal, Insurance market web sites in a fast-paced commercial environment
  • Confident presenting and explaining your ideas
  • A great understanding of how PPC fits into the wider area of digital marketing
  • Knowledge of Microsoft Excel and data manipulation
  • Strong analytical skills
  • A good level of mathematical ability
  • The ability to think creatively
  • Excellent attention to detail is necessary
  • The ability to think strategically and develop innovative marketing strategies
  • Creative writing skills
  • Ability to use initiative and solve problems


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