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DATE ADDED: Sun 07/10/2018

Creative Copywriter

Los Angeles, USA
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COMPANY: HUM NUTRITION INC

Job Description

Ready to make the world a healthier, happier and more beautiful place? We are looking for a creative, highly-skilled Copywriter to join our fast-growing team. You will work closely with the Brand and Marketing Director to establish and execute the brand’s voice across channels and the media mix. You will be responsible for developing creative concepts and writing copy for print, web, digital ads, video, collateral, emails, social, packaging, retail and more.

This position requires ecomm writing experience (emails, landing pages, ads), as well as the ability to think conceptually and come up with witty/clever headers and subheads. You should be up to date on beauty, lifestyle, and fashion trends and have a passion for the industry. The ideal candidate is fun, outgoing, and a great team player.

 

Responsibilities:

  • Bring to life the HUM voice–witty, educated, inspiring, and positive–across channels and the media mix

  • Develop brand messages and express our value prop in clear, concise, and meaningful way

  • Write ecomm copy that performs (CTR, open rate, conversions) for emails, landing pages, and digital ads

  • Develop ownable brand concepts that can be leveraged for innovative marketing campaigns, exciting brand collaborations, and new product launches

  • Create persuasive messages and compelling stories that attract, inform, educate, inspire, and engage while also generating brand loyalty in consumers

  • Create product names and descriptions for our packaging, website and retailers

  • Collaborate with the Education & Marketing teams to plan and develop onsite content and storytell of how our products are made, the benefits and expectations all the while infusing our fun personality along the discovery journey.

  • Collaborate with our Community team to write fun and creative captions

  • Collaborate with Marketing to find the best copy hooks and stories to introduce HUM to a new audience, write fun but educational and informative copy for all campaigns

  • Work with PR to develop press releases, branded event collateral, and talking points for press reviews and influencers

  • Partner with Email Marketing Manager to create subject lines and content

  • Partner with the SEO lead to ensure it’s fully optimized for search but still on-brand

  • Partner with our Retail and Education team to create captivating signage, displaying our fun personality into the retail experience

  • Be up to date on pop culture and new trends, and take initiative to incorporate them into campaigns and content effectively

  • Ensure all copy is written in a consistent voice and style throughout all forms of communications, including brand, video/scripts, ecommerce, social, training tools, collateral, etc.


Qualifications:

 

  • Minimum 4-5 years experience copywriting in a corporate environment or ad agency

  • BA required (Degree in Literature, Creative Writing preferred)

  • Experience writing copy for ecomm, campaigns, traditional/digital advertising

  • Experience and/or high level of interest within Beauty space and/or Wellness is preferred.

  • Conceptual strategic thinker, born-storyteller with meticulous attention-to-detail

  • Exceptional writing portfolio with strong concepts and headlines

  • Ability to work under pressure and in a friendly but fast-paced environment

  • Must have strong editing and proofing skills

 

 

Company Description
At HUM, our mission is to make customers look great and feel even greater. Our vision is to be the starting point of every beauty routine. As much as we believe that beauty starts from within, we believe success does too. Our mantra applies inside and outside the organization, with a culture that fosters the realization of one's best self. Over the past few years we have become the leader of the inner beauty category not only by providing our customers with an outstanding experience and clinically researched products, but also by providing all of our team members with the tools and support they need to succeed.

HUM lives by the mantra that Beauty Starts from Within. Our line of Award Winning Nutritional Supplements makes it simple and easy to become the best version of yourself. Become a key team member at an exciting and fast growing company in Los Angeles that just has been nominated by Forbes Magazine as one of the most innovative Consumer Brands in 2017.

Our dual route to market encompasses world renowned prestige beauty retailers including Sephora and our fast growing Direct to Consumer Subscription Service that you can join via HumNutrition.com.

OUR VALUES

Diversity & Inclusion
Respect
Collaboration
Learning Culture
Honesty
Positivity
Meaningfulness

IMPORTANT

Please read the job description carefully and apply only to openings that match your skillset. Cover letters go a long way and please make sure you have researched our company, products, website and taken the HUM quiz that you can access on our homepage.


Role: Creative Copywriter
Job Type:
Location: Los Angeles,

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