Finance Director

West London | FMCG | £120,000-£140,000 + Executive Benefits | Hybrid (3 days office / 2 home)

About the Company

A high-growth, privately owned FMCG business based in West London is seeking to appoint a commercially astute Finance Director to lead the finance function and partner closely with the CEO and senior leadership team.

The business started out as a lean, direct-to-factory start-up, which has evolved into a multi-brand business with a remarkable growth trajectory, generating £75+ million in annual turnover, and is now positioned for significant further success in 2026 and beyond.

The business operates in a fast-paced, product-led environment and is entering a critical phase of scale. This is a pivotal appointment for an ambitious, hands-on finance leader who can balance strategic leadership with operational excellence, strengthening controls while enabling continued growth.

The Role

This is a full P&L ownership role, with end-to-end responsibility for finance and a seat at the leadership table. You will act as a trusted right-hand partner to the CEO, shaping financial strategy, driving performance, and building a finance function that delivers insight, rigour and commercial impact.

You will have autonomy to develop systems, processes and people, including leadership of an offshore finance team, ensuring the function evolves from transactional delivery to value-adding business partnering.

Key Responsibilities

Strategic Finance & Commercial Leadership

Act as strategic finance lead and trusted adviser to the CEO and leadership team
Provide robust financial insight, scenario modelling and independent challenge on major commercial decisions and growth initiatives
Drive margin enhancement, cost optimisation and working capital improvements
Develop financial strategy, controls and reporting to support progression towards Tier 1 banking relationshipsStakeholder Engagement & Leadership

Translate complex financial data into clear, actionable insights for non-finance stakeholders
Partner with operational leaders on budgeting, forecasting and performance management
Lead and develop the offshore finance team in India, embedding strong governance, reporting cadence and accountability
Shift the offshore function from transactional focus to commercial support and business partnering
Conduct regular business reviews, capability assessments and periodic on-site engagementProcess Improvement & Operational Excellence

Own cash management, liquidity planning and capital discipline, including a rolling 13-week cashflow forecast
Lead finance transformation initiatives, including systems upgrades and ERP implementation
Define and monitor finance KPIs, driving improvements in efficiency, accuracy and insightGovernance, Risk & Compliance

Ensure strong regulatory compliance across HMRC, VAT, payroll and statutory reporting
Lead audit processes and manage relationships with external auditors and advisers
Develop and maintain a finance and compliance risk register with clear mitigation plansCandidate Profile

Essential

Qualified accountant (ACA, ACCA or CIMA)
Proven Finance Director or senior finance leadership experience within FMCG, consumer products, retail or product-led environments
Strong commercial acumen with the credibility to influence at the CEO and Board level
Hands-on mindset, comfortable operating in a fast-growth, entrepreneurial businessDesirable

Experience working with offshore finance teams
Exposure to ERP implementation or finance transformation programmes
Experience preparing a business for enhanced banking relationships or funding discussionsWhat's on Offer

£120,000-£140,000 base salary
Executive-level benefits, including car allowance
Bonus aligned to seniority and the growth journey of the business
Hybrid working with 3 days per week on-site in West London
Opportunity to play a central role in shaping the next phase of a high-growth FMCG businessBH35118