Job title: Assistant Marketing Analyst
Hours: Monday - Friday 9.00am - 5.30pm
Salary: £27,000 - £29,000
Location: Chester, CH1
Hybrid Working: Yes, wfh Monday & Friday
Start date: ASAP
Contract: 12 months (Maternity cover)
Parking: No, but public parking and a % reimbursed

My client, a well-established company with a portfolio of successful brands, is seeking a​ Assistant Marketing Analyst to join their reputable ​Marketing ​Retentions Team on a contract basis

Purpose of the Role:

To help increase repeat bookings​. This role will focus on improving the customer journey, driving engagement and sharing insights that support better business decisions.

Key Responsibilities:

Use customer data to identify opportunities for improving retention

Create and run campaigns for different customer groups (e.g. new, active, lapsing, lapsed, non-bookers)

Track campaign performance and suggest improvements

Recommend target customer segments for direct mail, email and outbound call campaigns

Work closely with the Client Engagement Manager to gather and share customer feedback

Review and improve customer journeys to increase leads and conversion

Build and manage automated email campaigns to generate leads, support sales, and build customer relationships

Collaborate with the Digital Acquisition team to share insights that support new customer growth

Work effectively across the marketing team and with other departments

Ensure all communications align with brand guidelines and provide a consistent customer experience

Skills & Experience Required:

Experience using customer data platforms (SCV)

Knowledge of customer retention and lifecycle touchpoints

Interest in customer behaviour and insights

Background in email and digital marketing with a understanding​of performance metrics

Strong analytical skills

Experience working with external partners and cross-functional teams

Excellent communication and teamwork skills

High attention to detail, with strong time management and organisational skills

Proactive, customer-focused, and forward-thinking