Digital Marketing Manager

North Yorkshire, Richmond Area £40,000 - £45,000

Zachary Daniels are proud to represent this fantastic client in the retail sector, currently seeking a commercially driven and strategic Digital Marketing Manager to take ownership of all online activity and drive profitable growth.

This is a pivotal role within the business, where the website is a key revenue-generating channel. You will be responsible for shaping and delivering the digital strategy, ensuring all activity across website, social media, email, and paid channels is optimised for performance and return on investment.

We are looking for a highly analytical and commercially focused individual who can turn data into actionable insights, driving continuous improvement and innovation across all digital touchpoints.

Key Responsibilities:

Develop and deliver an annual digital marketing strategy aligned with business objectives, driving online sales and supporting gallery performance
Produce daily, weekly, and monthly reports to monitor website performance and marketing channel effectiveness
Manage and optimise the digital marketing budget to maximise return on investment
Continuously improve website performance, focusing on metrics such as conversion rate, average order value, and basket completion (in collaboration with the E-Commerce Manager)
Oversee paid media campaigns across all channels (social and search), ensuring optimal spend and strong ROAS
Lead the creation of engaging social media content (paid and organic), working closely with the Design team and Digital Marketing Executive
Oversee email marketing campaigns, ensuring they are on-brand, targeted, and effective
Manage third-party partners including Shopify and SEO agencies, ensuring delivery against objectives
Implement and maintain efficient processes for campaign delivery
Lead and develop the digital marketing team, fostering a high-performance culture
Stay up to date with emerging digital trends, tools, and technologies, identifying opportunities for automation and efficiency
Monitor competitor activity, market trends, and consumer behaviour to inform strategyRequired Skills & Experience:

A strategic thinker with strong commercial awareness
Proven experience managing paid media campaigns
Analytical mindset with experience managing budgets and revenue streams
Strong understanding of website performance and e-commerce optimisation
A creative eye with strong attention to detail
Experience managing and developing teamsThis is an exciting opportunity to join a growing retail business where you can make a real impact, driving digital performance and shaping future strategy.

If you are a results-driven digital marketing professional looking for your next challenge, we would love to hear from you.

BH35770