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DATE ADDED: Sun 07/10/2018

Content Writer (Digital Marketing)

Bozeman, USA
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COMPANY: WESTERN CPE

Job Description

Western CPE is seeking a full-time Content Strategist to support Digital marketing initiatives; expand the brand and raise awareness.

The job responsibilities include (but not limited to):

  • Creating SEO- driven content for website, blogs, social media, print media, email and other digital channels.
  • Working with other members of the team to optimize content for different touch points in the customer journey.
  • Devising strategies to drive online traffic to the company website
  • Track conversion rate of visitors to new members
  • Developing and managing digital marketing campaigns
  • Owning the content calendar and content marketing initiatives
  • Managing and segmenting contacts using existing CRM
  • Improving the content and conversion of the company website

Qualifications:

  • A degree in English
  • Understanding of marketing funnels and customer journey
  • Knowledge of SEO and other digital channels
  • Competitive Research
  • Flair for data-driven content creation
  • Understanding of B2C in the e-learning domain

 


Role: Content Writer (Digital Marketing)
Job Type:
Location: Bozeman,

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