The Opportunity:We’re supporting a well-established, people-centred,  services organisation in the North East as they search for a Senior Marketing & Brand Manager. This is a business with strong local roots, a distinctive brand personality and a genuine commitment to helping people live better, more confident futures. Hybrid role, with 3 days / week office based in Teesside.RoleWhat You’ll Be DoingThis is a blended strategic and hands-on marketing role. You will:Brand & Messaging

• Lead the day-to-day stewardship of the brand, tone of voice, personality, messaging and creative direction.
• Ensure consistency and quality across all marketing channels and materials.

Content Leadership

• Produce clear, engaging content that turns complex topics into simple, relatable messages.
• Own the editorial calendar, blogs, guides, customer communications, campaigns and website content.

Campaign Planning & Delivery

• Develop integrated campaign plans across social, paid media, radio, events, email and direct mail.
• Brief, collaborate with and quality-check outputs from the internal digital/design team.

Creative Direction

• Drive original ideas that feel personal, local and human.
• Be the brand’s storyteller, spotlighting client experiences, community stories and meaningful moments.

CSR & Community

• Lead the organisation’s community and charity programme, bringing values and purpose to life.

Budget & Performance

• Support management of the marketing budget (paid media, events, sponsorships, campaigns).
• Monitor performance, optimise activity and report on outcomes.

Experience / SkillsWe’re looking for a skilled marketer with a strong blend of creativity, strategic thinking and delivery capability.Ideally you will have:

• Experience in marketing, ideally within financial services or another regulated/professional services sector.
• A track record in brand management, campaign planning and multi-channel marketing.
• Outstanding writing and editorial skills, comfortable adopting a distinctive, friendly tone.
• Demonstrable ability to simplify complex information for everyday audiences.
• Experience working closely with designers, digital specialists or creative teams.
• Confidence managing budgets, measuring performance and influencing senior stakeholders.
• A down-to-earth, collaborative working style – proactive, positive and happy to get hands-on.

Desirable:

• Exposure to CSR programmes.
• Familiarity with tools such as Mailchimp, Canva or project-management platforms.

Other information:This role is ideal for someone who:

• Loves both strategy and delivery, a creative "do-er" who can also shape the direction of an already successful business
• Commercially-minded as the role will be responsible for helping drive weekly enquiry numbers
• Is motivated by meaning, human stories and creativity
• Wants autonomy and the opportunity to genuinely shape a brand
• Enjoys working in a supportive, community-centred team
• Is looking for a step up into full brand ownership