Event Sales Manager (AV & Events)

Salary: Up to £45,000 per annum (DOE)
Location: Shropshire (Hybrid working available)
Contract: Full-time, Permanent

About the Role

We are looking for an experienced Event Sales Manager with a background in the AV industry to lead commercial sales across our portfolio of B2B conferences and industry awards. This role is ideal for a sales professional who understands event production, technical delivery and AV solutions, and can confidently sell high-value sponsorship, exhibition and partnership packages to senior stakeholders.

You'll play a key role in driving revenue while working closely with internal event, production and content teams to deliver commercially successful, technically strong events.

Key Responsibilities

Sales & Revenue Generation

* Develop and execute sales strategies to achieve revenue targets across conferences and awards

* Proactively sell sponsorship, exhibition and commercial partnership packages

* Leverage AV industry knowledge to position technical and production-led opportunities

* Identify and qualify new business through outbound sales, networking and industry contacts

* Create tailored proposals that reflect client objectives, brand exposure and technical requirements

Client Relationship Management

* Build long-term relationships with AV suppliers, production partners, sponsors and exhibitors

* Act as the primary commercial contact throughout the event lifecycle

* Work closely with clients to ensure commercial objectives align with event delivery

Sales Operations & Reporting

* Manage and maintain a structured sales pipeline using the CRM system

* Accurately record sales activity, proposals, contracts and outcomes

* Provide regular revenue forecasts and performance reports

Collaboration & Internal Communication

* Collaborate with marketing to align sales messaging with campaigns and launches

* Work with events, content and production teams to develop commercially viable programmes

* Contribute to post-event analysis to optimise future AV and commercial offerings

Person Specification

Essential

* Minimum 5 years' B2B sales experience within the AV, production or live events industry

* Proven success selling sponsorship, exhibition, AV services or event solutions

* Strong understanding of AV-led events, production workflows and technical terminology

* Confident in outbound sales, lead generation and closing deals

* Excellent communication and negotiation skills

* Experience using CRM systems

* Highly organised with strong pipeline and time management skills

Desirable

* Existing relationships within the AV, events or production sectors

* Experience working with conferences, awards or large-scale live events

* Knowledge of sponsorship ROI, exhibitor requirements and technical integrations

Key Performance Indicators (KPIs)

* Revenue delivered across AV-led conferences and awards

* Conversion rates from outreach to signed commercial agreements

* Client satisfaction, retention and repeat bookings

* CRM accuracy, reporting consistency and forecasting

Working Conditions

* Office-based in Shropshire, with flexible/hybrid working options available

* Some UK travel to events and client meetings

To apply or for more information please contact Lydia Johnson at Seymour John Recruitment Limited