Content Development:

• Write persuasive and audience-targeted copy for marketing materials, including brochures, email campaigns, landing pages, blog posts, case studies, and social media posts

• Develop clear, concise, and engaging ad copy for digital campaigns (e.g., Google Ads, LinkedIn Ads) that drive clicks and conversions

• Produce branded content that communicates the value and unique features of our products and services for both technical and non-technical audiences

Product Launch Support:

• Collaborate with the product and marketing teams to develop launch materials for new product releases, including brochures, promotional emails, website copy, and ad campaigns

Website Content & SEO:

• Work closely with the Digital Marketing Specialist and/or SEO experts to optimize website copy for search engines, ensuring content is both informative and optimized for high-value keywords

Brand Management and Consistency:

• Ensure all written materials align with the company’s brand voice and tone, which has been redefined through recent rebranding efforts

Collaborative Content Support:

• Collaborate with the in-house designer and freelancers to develop cohesive campaigns that combine visuals and copy effectively

• Support the scientific content team by simplifying and translating complex scientific information into customer-friendly language when needed

Campaign Performance Tracking:

• Work with the Marketing Operations and Digital Marketing Manager to monitor the performance of digital ads, email campaigns, and web content

• Adjust and optimize messaging based on performance metrics, iterating on content strategies to improve engagement and lead conversion rates