Marketing Executive
An exciting opportunity to join our client who are market leaders and experts in their field, committed to improving business performance for their customers as trusted partners.
Location: Horsforth
Salary: £30,000 - £34,000 DOE plus excellent benefits including a generous company bonus and 23 days annual leave + stats (increasing with length of service) and more.
As Marketing Executive you will focus on creating high-quality, engaging content for our client's website, blog, email campaigns, social media, brochures, and flyers. This role requires a technical approach to support the expert consultancy-led approach in delivering solutions to customers.
Responsibilities include:
* Lead Generation, identifying prospects through research techniques and collaboration with the wider team
* Plan and manage a content calendar to ensure consistent content production
* Creating engaging and original articles, marketing collateral, emails, and social media posts
* Repurposing content across multiple platforms
* Maintaining the company websites and updating copy
* Integrating keywords into short- and long-form content
* Researching trends and new products
* Developing an understanding of the key drivers of customers and prospects
* Track and report on content performance metrics
What we are looking for:
* Minimum 2 years' experience in content marketing role
* B2B marketing experience
* Proven experience in lead generation through multi-channel marketing strategies
* Proficient in website platforms
* Experience with email marketing platforms
* Strong understanding of SEO principles and tools.
* Familiarity and experience using Adobe Creative Suite and Canva is advantageous
* Excellent writing, editing, and proofreading skills.
* Strong research and analytical skills.
* Ability to manage multiple projects and meet deadlines while allowing for flexibility if priorities change.
* Creative thinking and problem solving abilities.
To apply for this exciting Marketing Executive submit your CV via the link or contact Unity Resourcing for more information