CEO

We are partnering with a high-growth online retail business at a pivotal stage in its journey. With a strong brand, loyal customer base, and proven product-market fit, the business is now looking to appoint a CEO to lead the next phase of scale.

This is an opportunity to take a digitally-led retail brand from successful operator to category leader-driving growth across channels, geographies, and customer segments while building a best-in-class leadership team and operating model.

The Role

The CEO will take full responsibility for the strategic, operational, and financial performance of the business. Working closely with the Board / investors, you will define and execute a clear growth plan, balancing top-line acceleration with sustainable profitability.

You will lead a digitally native organisation, ensuring excellence across customer acquisition, retention, trading, supply chain, and brand execution.

• Define and deliver a clear 3-5 year growth strategy
• Scale revenue across DTC, marketplaces, and international markets
• Identify and execute new revenue streams (product, channel, partnerships)

• Own performance across all digital channels (paid, organic, CRM, marketplaces)
• Drive best-in-class trading, merchandising, and customer journey optimisation
• Leverage data to improve conversion, AOV, and lifetime value

• Strengthen brand positioning and ensure consistent execution across all touchpoints
• Champion a customer-first culture, improving retention and loyalty
• Oversee marketing strategy including performance marketing, brand, and content

• Ensure a scalable and efficient end-to-end supply chain
• Optimise inventory, fulfilment, and logistics to support growth
• Balance speed, cost, and customer experience

• Build, lead, and inspire a high-performing executive team
• Drive accountability, pace, and a results-oriented culture
• Develop internal capability while attracting top-tier talent

• Own P&L, budgeting, and forecasting
• Deliver profitable growth with strong cash discipline
• Report to Board/investors with clear, data-driven insights

• Proven CEO / MD / Commercial Director experience within online retail or e-commerce
• Track record of scaling a digital-first business (£10m-£100m+ revenue range ideally)
• Strong understanding of performance marketing, trading, and digital growth levers
• Experience working with investors, PE, or high-growth founder-led environments
• Demonstrated success in building and leading senior leadership teams

• Highly commercial with a sharp instinct for growth opportunities
• Data-driven decision maker with strong financial acumen
• Deep understanding of consumer behaviour and online retail dynamics
• Operationally credible-able to execute as well as strategise
• Comfortable operating at pace in a scaling environment

• Hands-on, sleeves-rolled-up leadership style
• Resilient, adaptable, and comfortable with ambiguity
• High energy, pace, and accountability
• Clear communicator, able to align teams and stakeholders

• Opportunity to lead and scale a high-potential digital retail brand
• Genuine autonomy with strong backing from investors/Board
• Ability to shape strategy, team, and long-term value creation
• Equity participation aligned to growth

BH35814