Quest Search and Selection is looking for a proactive Brand Sales & Activation Manager to lead the growth of our own-label FMCG range. The role focuses on driving profitable sales, executing trade and marketing activation plans, and building brand advocacy across retail partners.

The company is partnering with a long-standing global leader in the UK retail sector. Its stores are found across transport hubs, city centres, and neighborhoods.

Role and Responsibilities of this Brand Sales & Activation Manager (Own Label, FMCG) role:

• Develop and deliver sales and activation plans to maximise own-label performance across retail channels.
• Lead trade-driving initiatives including promotions, meal deals, multi-buys, charity tie-ins, and value/quality campaigns.
• Manage and implement brand communications strategy across internal and external stakeholders.
• Champion brand advocacy with regional distributors, retailers, and partners.
• Coordinate brand presence at trade shows and events, ensuring strong execution and visibility.
• Monitor KPIs, analyse customer/market data, and recommend improvements to boost sales and engagement.
• Work cross-functionally with Trade planning, category, marketing, and business development teams to deliver commercial results.
• Manage allocated budgets, ensuring efficient spend on sales, marketing, and promotional activity.

Qualifications & Experience Required for this Brand Sales & Activation Manager (Own Label, FMCG) role:

• 4+ years’ FMCG experience (own label, retail and/or supplier side).
• Proven track record in sales development, brand activation, or category management.
• You will be working as a sales, brand, category, category development or buying position
• Strong commercial acumen with the ability to interpret data and translate insights into action.
• Excellent stakeholder management, influencing, and relationship-building skills.
• That you have KPI’s focused on Sales, Category Development and Brand activations.
• Confident communicator with excellent written, verbal, and presentation .
• Some UK travel maybe required.

Benefits of this Brand Sales & Activation Manager (Own Label, FMCG) role:

• Competitive pension scheme with salary sacrifice.
• Hybrid working - 2 days WIO
• Life Assurance scheme
• Yearly Bonus
• Salary Review each year
• 25 days of paid annual leave plus bank holidays
• Free on-site gym
• Free car parking