Global CRM Specialist - Henley-on-Thames (Hybrid) - £70K - Perm
We're looking for an experienced and strategic Global CRM Specialist to join the team of a growing Henley based B2C business.
You'll be responsible for shaping and delivering a global CRM and loyalty strategy that enhances the customer experience, improves retention, and drives long-term value.
Working cross-functionally across marketing, eCommerce, retail, and external partners to bring innovative, data-led CRM initiatives to life.
Key Responsibilities
* Develop and execute the global CRM strategy and customer lifecycle communications.
* Lead the design, launch, and optimisation of our first loyalty programme.
* Manage the email marketing calendar, including campaign planning and A/B testing.
* Identify data opportunities for deeper customer segmentation and personalisation.
* Collaborate with internal teams and agencies on CRM and data integration projects.
* Analyse CRM and loyalty data to drive insight-led improvements and performance.
* Support in-store clientelling and create scalable CRM tools for retail teams.
About You
* Strong experience in CRM, ideally in a B2C or D2C environment.
* Hands-on knowledge of CRM platforms (e.g. Klaviyo, HubSpot, Shopify).
* Data-driven with the ability to interpret insights and optimise campaigns.
* Excellent communication and stakeholder management skills.
* Comfortable working across global teams and multiple projects simultaneously.
* Detail-oriented with strong organisational and process management abilities.
* Creative and curious mindset with a passion for marketing innovation.
Desirable Skills
* Experience with Figma or Photoshop.
* Familiarity with loyalty programme design and implementation.
* Background in premium, luxury, or lifestyle brands (is a nice to have ).
What We Offer
* Hybrid working model with flexibility.
* Opportunity to build and own a global CRM and loyalty strategy.
* Collaborative, inclusive company culture.
* Training and development opportunities