About Cashmere Caveman Co, WildKitchens
Cashmere Caveman Co, Wild Kitchens (CCCWK) was founded by Guy Ritchie and is home to the WildKitchen, WildTent, and WildTable. Combining Guy's love of fire, BBQ's and the great outdoors, these high-end, outdoor lifestyle products bring a brand-new way to cook, gather and eat outdoors. It is finally possible to enjoy al fresco dining all year round, within the world's first, fully-retractable canvas and hardwood WildTent, whilst cooking on the unique WildTable. The products have featured in Guy Ritchie's films and TV series including the recent and very successful The Gentlemen TV series on Netflix.
The company, which launched at the RHS Chelsea Flower Show 2021, has been through an extensive process of research and development, and is now looking to increase sales and production both in the UK, and to a wider international market. WildKitchens have already been sold to clients in USA, Mexico, Costa Rica, Saudi Arabia, Portugal and Italy.
The Role
CCCWK are looking for an experienced and proactive Sales & Marketing Manager to join the team. The Sales & Marketing Manager will play a key role in both marketing and selling CCCWK products in the UK and abroad, while also supporting the rest of the small team to ensure smooth delivery and exceptional customer service for all orders. CCCWK products are high value and best in market, meaning the target audiences for these products are high net worth or successful corporates. Enquiries are generated through a number of channels and largely processed through the website. The Sales Manager will be responsible for following these up promptly and professionally, arranging site visits or demonstrations where necessary and then providing the required information and paperwork to close the sale. As a small team, everyone gets involved across all activities, and there will be a requirements to work with the design team to find bespoke solutions to meet customer requirements, and the installation team to support them where necessary, which may include going on occasional installs in the UK or abroad.
The role will also support the General Manager with the marketing of the products, which will involve some strategic work on the marketing content calendar, as well as working with third party agencies or commissioning content creation, updating the website, creating sales assets.
Sales Commission
WildKitchens
Commission will be earned at a rate of 2% for WildKitchen sales over £1m, and up to 1.5m. Sales over £1.5m will earn a 3% commission rate, which will be open-ended. 2023 WildKitchen sales were approx. £1.58m, and 2025/26 WildKitchen sales are budgeted at approx. £1.75m which would equate to £17,500 in potential commission. Commission will be paid on net value of an installed or shipped order.
WildTables
Commission will be earned at a rate of 2% for WildTable sales over 40 tables sold. 2023 saw 39 table sales and 2024 saw 50 table sales. The sales budget for 2024/25 is 90 table sales, which might equate to approx. £5k to £7.5k in commission (depending on the sizes and prices of tables sold).
All commission to be calculated and paid every 6 months.
Main Duties & Responsibilities
Sales & Marketing
* Support the General Manager to refine and execute the CCCWK Marketing Strategy
* Create an annual marketing and content calendar to take advantage of the best seasonal opportunities
* In conjunction with the General Manager agree annual marketing budgets for all activities
* Work with third party content creators to shoot still and video content for use across all marketing channels
* Ensure all marketing content and assets are in keeping with brand guidelines and focus on the identified product USPs
* With the General Manager, commission a new CCCWK website and support with the build and execution through to launch, as well as ongoing updates to content and pricing
* Work with a third party agency to deliver a social media strategy , including organic and paid social posts, and influencer collaborations
* Work with a third party agency to review the value and ROI of any potential SEO and PPC campaigns
* Capitalise on the multitude of PR opportunities that flow from the wider group and owners activities
* Look at opportunities to exhibit and demonstrate the product at appropriate events
* Produce analysis and reporting to demonstrate key performance metrics of marketing campaigns and ROI
* Execute the strategic sales plan to meet business revenue targets
* Responsible for the creation and updating of sales assets and documents
* Process all sales enquiries through the website and by phone
* Development of a lead qualification process and sales journey
* Carry out site surveys in person or by video call to establish suitability and necessary information required for installation
* Create sales quotes detailing the information and price required to convert customers, as well as useful information and payment terms
* Process deposit payments for confirmed sales through Square or via Bank Transfer with prompts for balancing payments prior to installation or shipping
* Work with the General Manager on a UK and US Reseller Strategy to identify partners who can resell WildTables to their audiences on behalf of CCCWK
* Represent the Company at trade shows, networking events and exhibitions
* With the General manager, maintain the sales pipeline to give the Finance team necessary information for cash flow forecasting
General
* Work closely with the General Manager and Operations Manager on business strategy and health
* Support the General Manager and Operations Manager to ensure efficient delivery of orders and management of installation pipelines to ensure quoted install dates are achievable
* Occasional support to the Head of Design with product management and ordering
* Work with the Operations Manager to coordinate international shipping and installation
* Support the Tent Team on occasional UK and overseas installs
Skills & Attributes
Essential Skills
3+ years of experience selling high value products, ideally both in the UK and internationally
Previous experience in face to face, online and phone sales to high net worths and corporates
Experience in executing a marketing strategy, including digital and traditional marketing methods
An understanding of commissioning content creation, both imagery and video, within brand guidelines
2+ years of social media management experience, including design and copywriting
A full, clean driving licence and a willingness to travel to sites for a consultation and quote
A valid passport for international travel
Desirable Skills
Reasonable graphic design skills using Adobe Suite for creating marketing collateral
Experience in managing and updating websites
An understanding of influencer marketing and how to engage and manage social media influencers
An understanding of CRMs
Personal Attributes
Clear and persuasive written and verbal communication skills
A commitment to offering an exceptional personalised customer experience through strong interpersonal skills to create trusted professional relationships
Ability to work in a busy, dynamic environment and to manage time effectively and juggle priorities
A commitment to understanding and becoming a specialist in the product range
Proactive, positive and can-do mindset
Problem-solving and creative skills to keep trialling new initiatives
Dedicated and hardworking
Working Hours
Basic daily hours are 8.30am to 5.30pm
Flexibility will be required for longer days where clients are further away, require contact out of hours (due to time zones) at promotional events or for international travel
For international travel, all expenses are covered by the company
Benefits
Annual leave is 20 days per annum, plus Bank Holidays
Some ability to hybrid work from home for one or two days per week
Sales commissions as described above
Free WildTable for use at home (there will be some BIK to pay)