Our client is a fast-moving e-commerce business operating at the cutting edge of their sector. A digitally-led retailer with a high-volume, multi-SKU product range and a loyal, growing customer base. They are a genuinely people-first business, with a collaborative culture and a well-established marketing function.

Due to maternity leave, they are now seeking an experienced Head of Retention Marketing to step in and lead the retention function on a fixed term basis. This is a high-impact role covering a close-knit team of six, with responsibility for email, SMS, loyalty, social media, creative and campaigns, all delivered entirely in-house.

THE HEAD OF RETENTION MARKETING ROLE RESPONSIBILITIES WILL INCLUDE:

• Leading and managing a team of six across retention, loyalty, email, SMS, social media, creative and campaigns
• Owning and evolving the customer retention strategy, with a focus on repeat purchase, loyalty and lifecycle marketing
• Analysing customer data to identify engagement opportunities, churn risks and intervention points
• Overseeing the performance of Klaviyo (email/CRM) and Yotpo (loyalty)  with full vendor support available
• Providing regular reporting and insights to the wider Brand and Marketing leadership team
• Maintaining a culture of data-led decision making and continuous improvement within the team
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• THE IDEAL HEAD OF RETENTION MARKETING WILL HAVE:

• 5+ years' experience in retention marketing, ideally within a B2C, e-commerce or high-volume retail environment
• Proven team leadership skills — this team is performing well and needs someone who will protect and nurture that culture
• Strong analytical ability — comfortable working with customer data to inform strategy and drive decisions
• Experience of email/CRM platforms (Klaviyo experience is a bonus, though not essential)
• A hands-on, collaborative approach with the credibility to influence at senior level
• Availability to commit to an FTC starting ideally in early April 2025

WHY JOIN THIS BUSINESS AS THEIR HEAD OF RETENTION MARKETING?

• 9-day fortnight — a full day off every other Friday, with no reduction in salary. 
• Hybrid working with 2 days in the office each week
• Modern, open-plan offices with free parking, an on-site canteen, café and games area
• A high-performing team that is already in great shape
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Armstrong Lloyd is a marketing specialist recruitment services provider. We specialise in placing marketing professionals across a range of sectors and have a variety of similar roles available. We offer a personal service that will give you the best possible outcome in the recruitment process.