Are you an experienced marketing leader who can drive strategy, lead campaigns, and deliver measurable growth?

Do you thrive in a fast-paced specialist lending environment where brand, performance, and commercial impact go hand in hand?

If this sounds like you, then this could be the perfect next step in your career. Apply today and let’s grow together at West One Loans.

Reporting directly to the Group Marketing Director, the Head of Marketing is responsible for executing the go-to-market strategy for the mortgages and short-term lending divisions within West One. Leading a team of two Marketing Executives, the role ensures marketing plans are fully aligned with commercial objectives and business priorities, delivering activities that drive lead generation, broker and direct borrower engagement, and business growth. The role has a particular focus on term mortgages, product marketing, and targeted multi-channel campaigns.

The Head of Marketing oversees all marketing activity from planning through to execution, measurement, and optimisation. Responsibilities include budget management, ROI reporting, and ensuring consistent brand positioning across all touchpoints. Working closely with senior stakeholders, the role also leads content creation, events, and strategic initiatives to strengthen market presence and support overall business performance

• Work with the GMD to develop West One GTM strategy. Develop, own and execute a supporting marketing plan in line with the strategy that aligns to the business priorities, objectives and values.

• Develop and execute clear audience distribution plans for lead generation and lead nurture. This includes management of network and club marketing activity.

• Product Marketing – Promote technical and relevant product excellence through marketing communications. Align product marketing to audience distribution plans for effective and impactful marketing. Work closely with business units to create new exciting marketing content for brand and core audience to promote all brands.

• Campaign Management – Manage the planning, procedure, implementation, tracking and measurement of marketing campaigns for lead generation, branding building and product marketing.

• Experiment with a variety of organic and paid acquisition channels across the marketing mix – not limited to content creation, content curation, pay per click campaigns, event management, PR, social media, lead generation campaigns, copywriting of cases studies and blogs and email marketing strategies.

• Accountable for overall deployment of brand strategy - to ensure the brand, messaging, positioning and tone of voice is correctly and consistently positioned and applied across all internal and external touch points.

• Monthly ROI reporting - Monitor and report on effectiveness of marketing communications & campaigns

• Budget Management – Manage brand marketing budget across campaigns and activities to report on ROI.

• Event Management of brand related tradeshows and external events

• Demonstrable experience of using HubSpot for email marketing, automated campaigns, CMS management and reporting

• Campaign management and reporting

• Strong leadership ability

• Able to work to tight deadlines and fact paced mortgages environment

• Excellent copy and proof-reading skills

• Excellent attention to detail

• Must have proven experience within specialist finance industry and products to be able to create subject relevant marketing campaigns and material.

• Minimum 5 years marketing experience

• Minimum 3 years management experience

• Team player

• Flexibility when working on projects and to tight deadlines

• Ability to work independently

• Creativity and confidence to contribute new campaign and brand ideas

At West One Loans, we’re growing fast and looking for ambitious people who want to be part of our exciting journey. We’ll give you the tools, training, and support you need to succeed, while offering clear opportunities to progress your career.

Alongside this, we offer a strong benefits package, including private medical healthcare, 25 days’ annual leave, paid volunteering days, and a host of additional benefits.

If you’re ready to build your career with a Specialist Lender and make an impact - click apply today!