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Date Added: YESTERDAY

Technical Sales Manager

Birmingham, B3, UK
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Company: SER LIMITED

Job Type: Permanent, Full Time

Salary: £60000 - £70000/annum plus bonus

Technical Sales Manager — Food Processing Equipment

Location: Central UK (field-based with hybrid home working)
Job Type: Full-time, Permanent

Company Overview

Join one of the UK's largest and market-leading suppliers of food processing equipment, serving the meat, fish, and poultry sectors. This business is a true leader in primary, secondary, and further processing solutions, known for its innovation, quality, and trusted partnerships with some of the industry's biggest names.

Role Overview

We are seeking a highly motivated and experienced Technical Sales Manager to drive capital equipment sales across the UK. In this role, you will be responsible for selling a comprehensive range of advanced food processing machinery to major clients throughout the country.

You will focus on penetrating the UK market, managing high-value sales cycles, and targeting new business opportunities, particularly with blue-chip manufacturers and food production facilities.

Key Responsibilities

Develop and execute sales strategies to achieve and exceed annual targets (approx. £2.5 million).
Manage the full sales process, from prospecting and lead generation to proposal, negotiation, and closing.
Build strong relationships with stakeholders at all levels, from directors to engineering managers.
Identify and win new business opportunities, while also growing existing accounts.
Conduct site visits, understand factory operations, and recommend tailored solutions.
Represent the company at industry events, trade shows, and client meetings.
Prepare accurate proposals and quotations for projects ranging from £100,000 to £1 million+.
Collaborate closely with internal teams to ensure smooth project delivery and customer satisfaction.
Candidate Profile

Proven track record in capital equipment sales (ideally 5-7 years), selling into factories and industrial sites.
Experience in food processing or packaging machinery is highly advantageous.
Strong network and understanding of the UK food manufacturing sector, especially within meat, fish, or poultry.
Confident in managing long, complex sales cycles with high-value orders.
Excellent communication and relationship-building skills at all levels.
Self-driven, target-oriented, and capable of working independently.
Based centrally in the UK, with flexibility to travel regularly nationwide.
Package & Benefits

Competitive basic salary with an excellent commission structure
Company bonus scheme
Attractive pension plan
Death in service cover
25 days holiday plus bank holidays
Hybrid home working
Opportunities for professional development and career growth
How to Apply

If you're ready to take on a challenging and rewarding role with a true market leader, we want to hear from you.

Please contact Dan Walton on (phone number removed) for a confidential discussion.

SER-IN
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