We have an exciting role for a PPC Executive/ Paid Media Executive working for our client based in Norwich. 

In this role you will be supporting the biddable team in driving the maximum number of quality leads into the business primarily via Paid Search but also through Paid Social and Display/Programmatic

Responsibilities

• Assisting with the management of digital performance marketing channels for 3 national market leading brands with laser focus on ROI.
• Working with eight figure budgets on diverse range of biddable accounts, platforms (e.g. Google, Microsoft and Meta) and campaign types (e.g. Search, Pmax, Demand Gen, YouTube, MSAN).
• Manage bids utilising an array of fully automated bidding solutions to offline conversion actions and utilisation of 1st party data.
• Digital agency and supplier liaison from tech providers and key media owners including Google, Meta, Microsoft Ads.
  • Collaborate with an award-winning London based Search agency to implement cutting edge PPC technology.
  • Collaborate with tech platform Account and Industry managers to optimise campaigns and drive performance delivery.
• Martech usage including Google Marketing Platform (Campaign Manager, Search Ads 360, Display Video 360). Other martech including Google Analytics 4, Google Ads, Microsoft Ads, Bot Management tool.
• Report into PPC Manager to ensure all activity falls in line with the wider paid media strategy.
• Work closely & collaboratively with peers in the digital marketing team
• Keep up to date with the latest industry trends and take advantage of personal growth opportunities to upskill – i.e. attend industry conferences, training, workshops.

Experience and Skills

• Educated at a Higher National Diploma, Degree or equivalent qualification level in a relevant discipline
• Specific Digital Marketing qualifications.
• Google Ads certified
• Digital marketing background (either client or agency side).
• Minimum of 1 years’ experience of hands-on management of large PPC campaigns and budgets.
• Knowledge of Google Ads and Microsoft Ads interfaces and Editors.
• Excellent analytical skills.
• Able to communicate effectively in verbal and written formats.
• Proficient user of Microsoft packages.
• Experience managing Display (GDN or Programmatic) and Paid Social campaigns.
• Knowledge of Google Marketing Platform particularly CM & SA360.
• Experience in Lead Generation preferrable

Please apply with your updated CV.