Role: Senior Marketing Specialist
Location: Cannock (not fully remote, Flexibility once every two/one weeks)
Contract Length: 6-month contract potential of extension

Purpose:
Deliver Client's marketing plan for Europe. Coordinate online and offline marketing activities to support customer acquisition and retention.

Key Responsibilities:

Manage and optimise website content and performance.
Create and distribute content for PR, social media, email, and campaigns.
Deliver SEO and PPC campaigns with external agencies.
Plan and execute social media engagement.
Project manage multi-channel marketing campaigns and events.
Produce marketing collateral and support CRM data segmentation and reporting.
Liaise with Group Marketing on internal communications and global digital initiatives.
Skills & Experience:

Minimum 4+ years in B2B marketing.
Strong digital marketing expertise (SEO, PPC, social media, web management).
Experience managing campaigns, agencies, and CRM systems.
Proficient in Google Analytics, Microsoft Office, and marketing tools (e.g., MailChimp, Hubspot).
Copywriting and proofing skills.
Project management and organisational ability.
Desirable:

Marketing/business degree or CIM qualification.
Adobe Creative Suite experience.

Guidant, Carbon60, Lorien & SRG - The Impellam Group Portfolio are acting as an Employment Business in relation to this vacancy