Senior Marketing Manager

Location: Desborough, Northamptonshire, 3 days in the office per week, potential for hybrid flexibility)

Work Hours: 8:30am - 5:30pm and early finish on Fridays!

Type: Full-time, Permanent

Salary: Competitive, dependent on experience + performance-based bonus (company performance)

Benefits: Private medical insurance, company pension, gym membership contribution, on-site parking

Travel: Some UK and international travel required

About the Role

We're a design-led, family-run brand supplying luxury handmade carpets and rugs to interior designers and retailers across the UK, Europe and beyond. We're known for craftsmanship, rich textures, and a genuine commitment to ethical production.

We're now looking for a Senior Marketing Manager to lead our growing marketing team and bring fresh energy to our digital and brand strategy. This is a hands-on, strategic role where you'll work closely with directors to drive our marketing calendar and ensure consistent brand representation across every touchpoint; digital, print, PR, and beyond.

Key Responsibilities

Digital Marketing & Social Media

Plan and execute digital marketing campaigns aligned with business goals
Oversee content creation and calendars in collaboration with our external digital agency
Lead and grow email marketing campaigns via Microsoft Insights
Monitor analytics, SEO, and paid media performance with a sharp eye on ROI
Recommend improvements to digital performance and audience engagement

Website & Content Management

Manage website content updates via CMS (in partnership with external developers)
Write, edit and optimise product updates, blogs, and news content
Continuously review site performance and enhance user experience
Ensure the website remains up-to-date and fully SEO-optimised

Creative Content & Brand Assets

Plan and attend photoshoots and video shoots; provide creative direction
Maintain strong brand identity across all marketing materials and platforms
Oversee storytelling across product launches, editorials, and campaigns

Product Launches, Sampling & POS

Coordinate marketing for new product launches - from planning through to delivery
Develop printed and digital assets including point-of-sale (POS) materials
Ensure consistency across all customer-facing materials

Events & Exhibitions

Organise and manage brand presence at UK and European trade shows
Liaise with stand designers and suppliers; manage end-to-end logistics
Represent the brand at industry events and support PR activation

Team Management & Collaboration

Lead, support, and develop a small but highly capable in-house marketing team
Ensure effective collaboration across sales, product, and showroom teams
Maintain internal communication on marketing activities and milestones

Budgets & Reporting

Plan and manage annual marketing budgets with director support
Approve supplier costs and track spend vs budget
Report on campaign ROI and evaluate spend efficiency

What We're Looking For

Strong experience in digital marketing, SEO, email strategy, and analytics
Proven copywriting and editing skills
Confidence in leading creative campaigns, events, and product launches
Excellent project management and stakeholder communication
Competency in Microsoft Office, Insights, and Dynamics 365
Previous team management experience
Industry experience in design, interiors, or luxury brands is advantageous (but not essential)
This is a fantastic opportunity for a proactive, creative and commercially savvy marketer to step into a leadership role within a respected and growing brand. You'll have the autonomy to shape our marketing direction and work in a collaborative, design-focused environment.

To apply, please send your CV and a short cover letter explaining what draws you to this role and why you'd be a great fit. We're looking forward to hearing from you.

We Are Aspire Ltd are a Commited employer