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DATE ADDED: Wed 17/10/2018

Sr. Product Marketing Manager

Houston, USA
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COMPANY: MANPOWERGROUP

Job Description

 

Experis is seeking candidates for a Sr. Product Marketing Manager for a direct hire position with our client.  The position may sit in San Jose, CA; Houston, TX; or Fort Collins, CO.  The client is looking for an expert storyteller and product marketer who excels in a dynamic, fast paced environment to be responsible for creating and articulating our client’s position and point of view in the growing area of Big Data and Big Data Analytics.  

 

This role needs someone with a passion for technology and proven experience captivating new customers above the technical details. You'll work closely with senior leadership, product management, worldwide sales, and GTM teams to develop and push the message out to the market. Product Marketing also plays a critical role in ensuring that client sales and channel partners can articulate our unique value proposition.

 

Responsibilities:

·         Develop deep understanding of the target audience to drive an audience-centric marketing approach, ensuring that messaging, content and campaign strategies are centered around customer buying needs

·         Develop and socialize marketing plan, sales enablement plan, and launch plans across the organization

·         Devise product positioning, value propositions and messaging that resonates with the target buyers and author source messaging document

·         Partner with marketing peers to produce relevant content for target buyers across the buyer’s journey

·         Collaborate with sales enablement function to develop sales enablement plan

·         Enable sellers by developing and delivering effective sales enablement content

·         Assist in product naming by providing market, competitive and customer context

·         Manage launch planning and coordinate the execution of the launch plan in partnership with marketing peers and launch program management

·         Provide market and buyer insights to drive the development of campaign strategies including awareness and demand generation

·         Serve as market-facing subject matter expert (SME) for the big data and big data analytics portfolio and interface with industry analysts as the company’s representative

·         Work with the voice of the customer team to develop customer references, testimonials and case studies for external and internal use

·         Drive upsell and cross-sell strategies for the product portfolio

·         Monitor and report on the results of related sales and marketing efforts

 

Knowledge and Skills

·         Ability to conduct market, competitor and customer research to gather insights and assess market opportunities

·         Ability to create compelling and effective value propositions and messaging strategies

·         Ability to develop strategies for creating pipeline for new offerings as well as upsell, cross-sell and account-based marketing programs to grow existing relationships

·         Ability to link product launches to organizational campaign themes and goals

·         Strong writing, communication and presentation development and delivery skills

·         Strong business acumen

·         Strong influencing skills

·         Creative and innovative

·         Empathetic to buyers, customers, users and sales resources

·         Highly collaborative, able to work across functional teams

·         Detail oriented, well organized, efficient with time management

 

Education and Experience

·         BA or BS in Marketing or related field; MBA preferred.

·         8-10 years of product marketing experience

·         Related market/industry experience in big data or big data analytics desirable

·         Technical/product category experience desirable

·         Product management experience a plus

Company Description
Manpower offers you the opportunity to work with a wide variety of businesses, from start-up enterprises to Fortune 500 companies. One of the things that sets Manpower apart is our comprehensive benefits program. The following are a few highlights from our benefits package. Your local Staffing Specialist will provide you with information detailing the specific benefits available in your area. - Weekly Pay Schedule - Paid Holidays - Competitive Medical and Dental Plans - Employee and Dependent Life Insurance - Referral Bonuses - Free Training


Role: Sr. Product Marketing Manager
Job Type:
Location: Houston,

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