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Date Added: Wed 14/09/2022

B2B Marketing Manager

Preston, PR11BA, UK
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Company: KEY GROUP

Job Type: Permanent, FullTime

Salary: £35000 - £40000/annum

We have an exciting opportunity for a B2B Marketing Manager to join our team based in Preston!

Key Group is one of the most exciting, forward-thinking brands in financial services, focused on helping people unlock a better retirement since 1998. Our mission is simple: To be the UK's leading later life lending company.

We're looking for an experienced B2B Marketing Manager to plan, manage, and monitor marketing strategy and campaign activity across the advice firms that operate in the later life lending market, in order to maximise enquiries from advisers.

This role is an integral part of the business and is ultimately responsible for nurturing relationships with our adviser base to ensure the Standard Life Home Finance brand is seen as the 'lender of choice'.

Key responsibilities of the B2B Marketing Manager:

Plan, develop, and implement effective marketing communications for the existing registered adviser database of Standard Life Home Finance. Working alongside and in collaboration with the other B2B teams to ensure more2life campaign messages are cascaded to the wider market (e.g. through Air Club, networks, and strategic partners)
Support the Head of Manufacturing Marketing with the development of the B2B / B2B2C marketing strategy and the tactical manufacturing marketing plan, maintain this plan by way of rolling monthly/quarterly updates
To ensure that all marketing activities are progressed and delivered on time, on budget, and meet a specific business/marketing objective, and ensure the brand messaging pillars and 'tone of voice' are accurately and effectively delivered through our comms
To produce ongoing status reports (marketing dashboard) and regular account campaign analysis reports as required, focusing on ROI
Act as the primary point of contact / liaison for key stakeholders within the business
Plan, develop, and implement marketing campaigns utilising different channels, using testing models to identify the most appropriate/effective approach to help improve ROI
Collaborate with the strategic partner team to research and review new marketing opportunities with mortgage networks, partners, and brokers and make recommendations on where to spend the budget and create bespoke marketing plans accordingly
Identify and test new and emerging media channels/campaign initiatives - demonstrate and report on outcomes from testing to evidence implementation of marketing best practice
To write effective copy (both off- and online) for marketing promotions and brochureware. Where necessary, brief and manage third party design/marketing agencies to assist with campaign execution
Ensure full compliance across all marketing activity where appropriate
Work in collaboration with all stakeholders across the business and be able, where necessary/required, to present marketing reports to Board levelThis B2B Marketing Manager role would suit candidates with experience in the following areas: Marketing, Marketing Manager, B2B, Finance, Communication Skills, Presentation Skills.


25 days holiday plus bank holidays
Tier 1 Pension
AXA Exec (self) Healthcare
Life Assurance

Essential Skills

Skills and experience:

You must also be able to plan, organise, and control day-to-day work on a number of projects
A strong commercial marketing sense, able to identify the 'why' and not just the 'what' of marketing campaigns
Strong communication and presentation skills, with a positive persuasive manner. Able to present /negotiate to Board level
Excellent organisational and planning skills, advanced coaching skills
Creative and enthusiastic
Able to contribute to operational/strategic, internal/external plans
Work well within the team environment and be able to work under pressure of deadlines
Desire to 'pitch in' and work with the team to meet company objectives
Highly motivated, resilient, and ambitious
Excellent attention to detail

Desirable Skills

Most of all we look for people who display and work around the core values of our business:

Ambitious - to break ground to help our customers enjoy a better retirement.
Supportive - relationships are key to everything we do.
Personal - going above and beyond to offer exceptional service.
Integrity - honest, true, and transparent in all of our relationships.
Responsive - whatever the challenge we'll deliver the right result.
Expert - experts in our field, our thirst for knowledge never stops.

About Company

Our purpose is to help people finance a better retirement. Our mission is to be the UK's leading later life lending company. Our connected portfolio of brands comprises of Key, Key Partnerships, more2life, The Equity Release Experts and Air Group. (url removed)/legal/privacy-policy
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