Our client specializes in providing software solutions across a global marketplace. They are now seeking a Senior Media Manager for a 12 month contract. Hybrid with 3 days/week in their central London offices. This is a critical role driving paid media strategy finding innovative ways of acquiring new customers within the SME marketplace.
Responsibilities
* Development & execution of ATL media campaigning, building brand in the UK and fast-tracking their ambitious growth plans.
* Management of key media channels, such a TV, BVOD, Connected TV, Radio and OOH
* Manage relationship with one of the UK's largest advertising agencies.
* Assist in managing a multi-million pound budget in line with strategy and ensure that monthly spend is on target.
* Continuously assess media performance in partnership with their analytics team and agencies to optimize the media mix & tactics.
Skills
* At least 4 years of experience in media planning within agency or client side and with managing large scale projects.
* Deep understanding of ATL channels (TV, BVOD, OOH, Radio etc) and working knowledge of Digital and Social channels.
* Proven experience of successfully planning and running a wide range of integrated brand and direct response campaigns.
* Strong commercial and analytical skills with clear understanding of how both online and offline media strategies work together to deliver the best results.
Benefits
* Long contract
* Global company
* Free breakfast on site