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DATE ADDED: Thu 11/10/2018

Demand Generation Marketing Manager

Atlanta, USA
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COMPANY: COGNOSOS, INC.

Job Description

 

We are hiring a dynamic and innovative Demand Generation Marketing Manager to work alongside our Sales team and support our rapidly growing business. This individual will play a key role in all aspects of Demand Generation from development of campaign themes, to content development - all the way through execution and analysis. If you’re looking to build a career around the latest marketing practices and technologies, you’ll want to talk to us about this position.

 

Responsibilities:

  • Work collaboratively with Sales and Product Management to drive new campaign ideas and help achieve company sales and revenue goals

  • Fill the sales pipeline with qualified leads by developing and implementing multi-touch, integrated marketing programs across a variety of channels, including email, SEO, SEM, webinars, live events, online ads, direct marketing and content syndication

  • Assist with the creation of marketing materials, including web, email and ad copy, presentations, videos and collateral to support marketing programs

  • Support the development of content and management of SEM and SEO programs, working with third-party agencies as appropriate

  • Establish and document program success metrics, measure campaign effectiveness and deliver ongoing analytics

  • Analyze and improve the quality of campaigns to optimize strengths, minimize under-performance and ensure the highest ROI possible

  • Proactively identify new ideas for lead generation techniques and opportunities for program improvements

  • Own Google Analytics dashboards and report on monthly metrics

 

Qualifications:

  • Bachelor’s degree in marketing or related field

  • Minimum 3 years demand generation experience

  • Experience with marketing automation systems and CRM required

  • Excellent verbal and written communications a must (will request writing sample)

  • Strong analytical skills - metrics driven

  • High energy, resourceful, self-starter that works well in fast-paced environments and can manage multiple projects simultaneously

  • Proficiency in Microsoft Office (Excel, Word, PowerPoint)


Role: Demand Generation Marketing Manager
Job Type:
Location: Atlanta,

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