We are hiring a dynamic and innovative Demand Generation Marketing Manager to work alongside our Sales team and support our rapidly growing business. This individual will play a key role in all aspects of Demand Generation from development of campaign themes, to content development - all the way through execution and analysis. If you’re looking to build a career around the latest marketing practices and technologies, you’ll want to talk to us about this position.
Work collaboratively with Sales and Product Management to drive new campaign ideas and help achieve company sales and revenue goals
Fill the sales pipeline with qualified leads by developing and implementing multi-touch, integrated marketing programs across a variety of channels, including email, SEO, SEM, webinars, live events, online ads, direct marketing and content syndication
Assist with the creation of marketing materials, including web, email and ad copy, presentations, videos and collateral to support marketing programs
Support the development of content and management of SEM and SEO programs, working with third-party agencies as appropriate
Establish and document program success metrics, measure campaign effectiveness and deliver ongoing analytics
Analyze and improve the quality of campaigns to optimize strengths, minimize under-performance and ensure the highest ROI possible
Proactively identify new ideas for lead generation techniques and opportunities for program improvements
Own Google Analytics dashboards and report on monthly metrics
