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Date Added: Wed 19/11/2025

Area Sales Manager

Nationwide, BB7, UK
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Company: KEY SELECTION RECRUITMENT LIMITED

Job Type: Permanent, Full Time

Position: Business Development & Area Sales Manager

Location: UK Various Locations

Salary: £NEG + Commission + Car

The Company:

A leading provider of innovative and sustainable packaging solutions tailored for the bakery, food-to-go, and food processing sectors.

As part of their continued expansion, they are now looking for a dynamic and results-driven Business Development & Area Sales Manager to grow their market presence in a defined territory.

Key Responsibilities:

* As a Business Development & Area Sales Manager, you will drive regional sales growth, build strong customer relationships, and identify new business opportunities

* Develop and implement a strategic sales plan to increase revenue and expand market share

* Identify and engage key customers, including bakeries, cafes, patisseries, food processors, and food-to-go businesses

* Build and maintain strong partnerships with decision-makers, providing tailored packaging solutions that meet their needs

* Conduct regular sales visits, presentations, and product demonstrations to highlight the benefits of their packaging solutions

* Collaborate with marketing, product development, and customer service teams to align strategies and enhance customer satisfaction

* Monitor industry trends, competitor activities, and market developments, providing valuable insights to the management team

* Ability to plan, communicate effectively, and close deals will be essential in exceeding sales targets

* Use CRM software through each stage of the sales process from new idea/prospect, through to conversion and general day-to-day account management

* Prepare detailed sales forecasts, reports, and performance analytics using Power BI and relevant tools

* Represent the company at trade shows, industry events, and networking functions to increase brand visibility and generate leads

The Benefits:

* Competitive salary with commission-based incentives

* Opportunities for professional growth and career progression within a thriving industry

* Supportive and team-oriented work culture

* Play a key role in shaping the future of packaging solutions in the bakery industry

Qualifications & Skills:

* Preferred: Bachelor's degree in Business Administration, Marketing, or a related field

* Preferred: Track record of successful sales experience, ideally within the packaging or related industry

* Preferred: In-depth knowledge of the bakery sector, including its trends, challenges, and customer preferences

* Essential: Exceptional communication and negotiation skills, with the ability to influence stakeholders at all levels

* Essential: Self-motivated and goal-oriented, with a proactive approach to business development

* Essential: Ability to work independently while contributing to a collaborative team environment in a fast-paced setting

* Essential: Proficiency in Microsoft Office suite and CRM software

* Essential: Valid driver's license and willingness to travel
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