Our client is the UK's leading business training and coaching platform for trade and construction business owners. They help tradespeople become successful business owners through a range of training solutions, including 12-month business academies, seminar sessions, and retreats. Due to continued expansion, they're now looking for a Growth Marketing Manager to sustain growth of the business from £20 million to £100 million over the next few years.

The Growth Marketing Manager will be responsible for driving daily, measurable lead generation and revenue growth across all channels. This is a hands-on, data-led marketing role responsible for launching and optimising campaigns, managing pipelines and automations, and working proactively with the sales team to deliver ambitious growth targets.

Roles & Responsibilities

1. Lead Generation & Campaign Execution

• Plan, launch, and optimise daily outbound campaigns (SMS, email, retargeting) to fill the sales pipeline.

• Develop and manage marketing sequences and automations to nurture and convert leads.

• Identify opportunities to generate inbound leads through organic and paid channels.

2. CRM Management & Conversion Optimisation

• Own the CRM: ensure all data, pipelines, and workflows are up to date.

• Implement and improve automated follow-ups and workflows to maximise conversion.

• Monitor lead flow and proactively flag gaps or underperformance.

3. Sales Alignment & Accountability

• Collaborate daily with the sales team to track lead progression.

• Hold salespeople to account on timely lead follow-up and pipeline hygiene.

• Provide reporting on leads, conversions, and ROI.

4. Data & Performance Reporting

• Track KPIs: campaign response rates, cost per lead, conversion rates, sales velocity.

• Provide weekly and monthly performance reports to leadership.

• Use insights to iterate and improve marketing and sales processes.

5. Content & Messaging

• Write and design compelling marketing assets (emails, SMS scripts, landing pages).

• Maintain brand voice and messaging consistency across campaigns.

6. Continuous Optimisation

• Test and refine offers, creative, messaging, and funnels.

• Stay current on marketing trends, technologies, and compliance best practices.

Candidate Profile:

• Demonstrable experience in growth marketing, demand generation, or performance marketing within a B2B company

• Skills: Campaign management, CRM mastery, marketing automation, copywriting, conversion optimisation.

• Attributes: Results-driven, proactive, commercially minded, comfortable working at pace in a reactive environment.

• Culture Fit: Hands-on executor, thrives on accountability and measurable outcomes, not just strategy