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DATE ADDED: Tue 25/09/2018

Senior Writer

Fresno, USA
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COMPANY: PILLAR BRANDS

Job Description

Senior Writer

Position Status: Full-time, Non-Exempt

 

Position Summary:

The Senior Writer oversees all copy projects from conception to delivery, including all sales, marketing, social media, online and business content. Their focus is to create engagement, motivate sales and develop client brands through the power of written communication. In addition to writing original pieces, they must direct and lead freelance writers to create and execute all necessary copy projects.

 

Brand Management

  • Ensure all content is appropriately branded, consistent in style, quality, and tone of voice

  • Tailor brand voice to appropriate audiences and ministry brands

  • Optimize copy for user experience across all content channels

  • Develop relationships to curate a team of guest writers, bloggers, and travel experts

  • Foster new business partnerships to get our content on their social feeds & websites

  • Assist in the steering of web marketing, SEO and social media strategies

 

Content Creation

  • Oversee all content creation

  • Write original copy 60% of the time, oversee other/outside team members 30-35% of the time

  • Research related content for implementation into marketing and communications

  • Help develop new sales communications and strategies

 

Content Management

  • Oversee all writers, editors, and proofers (internal and outsourced)

  • Be an arbiter of consistent standards and best practices and consistency in all messages

  • Conduct ongoing audits to gauge content effectiveness

  • Organize and maintain content storage system inside Google Drive

  • Institute annual content reviewing process

  • Proof and edit all created content before implementation

  • Coordinate responses to online comments, posts, tweets, and questions

 

Required Experience:

Ability to craft words to unique audiences for the purposes of sales and brand recognition

Project management skills with the ability to prioritize workload and meet deadlines

Actively engage in strategic thinking, deductive reasoning and problem solving

Familiarity with principles of modern marketing

Ability to work in a team environment

Able to lead peers in the accomplishment of work

Demonstrate initiative and critical thinking skills

Strong organizational skills and work ethic

Ability to follow through on verbal and written instructions

Expertise in Google & Microsoft Documents

Proficiency in PC and Mac preferred

College courses in journalism, English, communication or related field preferred

5+ years of related work experience

High School Diploma

 

Supervision Received: This position is under the direct supervision of the owners while collaborating with other members of the team.

 

Supervision Given: This position supervises the freelance writers and provides information and guidance to co-workers in order to achieve the goals of the company.

Company Description
LET US GET YOU THERE
Award-winning design and marketing strategies that increase revenue, exposure and engagement. We shape solutions to move experience brands.

What makes Pillar Brands different?
After decades of marketing within and alongside faith-based organizations we are uniquely equipped to speak into what creates success. We also know the challenges specific to ministry-minded leaders.

You invest in eternity. Let us equip you to do that more.


Role: Senior Writer
Job Type:
Location: Fresno,

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