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DATE ADDED: Wed 19/09/2018

Copywriter & Content Marketing Specialist

Bedford, USA
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COMPANY: STATE NATIONAL COMPANIES

Job Description

 THE POSITION:

The Content Marketing Specialist is responsible for developing and writing content in support of both internal and external communications including social.

REQUIREMENTS:

Essential Functions:

  • Concept, write, edit, publish and share daily content that builds meaningful connections.
  • Develop copy for use in collateral, hand-outs, presentations and advertising.
  • Responsible for our inbound marketing strategies including social media, blogs and lead generation.
  • Design content marketing strategies managed through content calendar.
  • Capture customer feedback and generate ideas to increase customer engagement.
  • Collaborate with other departments (customer relations, sales etc.) to identify suitable topics to enhance reputation and drive leads.
  • Set up and optimize company pages within each platform to increase the visibility of company’s social content.
  • Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information.

Knowledge and Skills:

  • Proven work experience in Content Marketing
  • Proficiency in MS Office and WordPress or other Content Management Software
  • Understanding of web publishing requirements
  • Editorial mindset with an ability to predict audience preferences
  • Expertise in social media platforms
  • Project management skills and attention to detail
  • Excellent communication and writing skills
  • Proven working experience in social media marketing or as a digital media specialist
  • Demonstrable social networking experience and social analytics tools knowledge
  • Adequate knowledge of web development, CRO and SEO
  • Knowledge of online marketing and good understanding of major marketing channels

Education/Experience:

  • Bachelor’s Degree required, emphasis in Marketing & Communications preferred.
  • 3-5 years of marketing experience preferred.

Company Description
Come and join State National Companies, an innovative, dynamic leader in the U.S. insurance industry. Reach your highest potential in a business environment that rewards excellence and hard work. Receive a comprehensive benefits package that includes health insurance, a 401K plan, vacation time and an employee wellness program. Work for a publicly traded company with a 40-year track record of growth and a culture that encourages you to think creatively and continually raise the bar.


Role: Copywriter & Content Marketing Specialist
Job Type:
Location: Bedford,

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