Southern Sales Manager - Retirement Living

£45,000 basic + uncapped commission (realistic £60k OTE)
Full-time | Monday-Friday | Regional Role (South / Cotswolds & South London)

Are you an experienced Sales Manager with a background in retirement living or later living properties?
This is an opportunity to lead a small, engaged team and drive success across two established retirement living developments; where your experience, emotional intelligence, and ability to build relationships will truly make a difference.

This is an additional hire, not a replacement. The leadership investment, sales structure, and commission scheme are already in place. What's missing is the right Sales Manager to help the team convert high-quality leads into meaningful sales, with a consultative, customer-first approach.

What's on offer:

• Ownership and Autonomy: You'll manage your own diary, sites, and leadership style. This is your chance to take control and build on existing success.

• Team Leadership: You'll inherit a small, capable sales team (4 people) and have the opportunity to coach, mentor, and drive performance in a collaborative environment.

• Supportive Management: Work with a Sales Director who is hands-on, commercially savvy, and genuinely interested in your development as a leader.

• Infrastructure in Place: You'll have access to CRM systems, marketing resources, admin support, and expensed travel-so you can focus on what you do best: leading the team and driving results.

• Consultative, Relationship-Led Selling: Unlike high-pressure, transactional sales, this role is about building trust, improving conversion rates, and delivering exceptional customer experiences in the retirement living space.

• Work-life Balance: Monday-Friday working, with occasional weekend events (planned well in advance) and 36 hours per week.

What you'll be doing:

• Leading and Coaching a small team of Sales Advisors, focusing on professional development and motivation.

• Managing the full sales pipeline from initial enquiry through to completion, driving performance and ensuring successful outcomes.

• Improving conversion rates and pipeline management, ensuring sales targets and forecasts are met.

• Being visible on-site, supporting appointments, leading key customer conversations, and ensuring a personalized, consultative approach.

• Collaborating with marketing for local engagement, events, and visibility across the two southern sites.

• Travelling between two locations (travel fully expensed).

What will help you succeed:

You'll likely have experience in the following areas:

• Sales Management and Sales Team Leadership (coaching and mentoring, not micromanaging).

• Property sales, particularly in the retirement living or later living space, or strong experience in adjacent property sectors (e.g., new build, residential).

• Strong CRM discipline and experience with pipeline management.

• A coaching-led leadership style that focuses on development and relationship-building.

• Experience in the retirement living sector is ideal, but we're open to leaders from related property industries with transferable skills.

• A driving licence and access to a car (travel costs covered).

What you'll get in return:

• Competitive Salary: £45,000 basic + uncapped commission (OTE c. £60k).

• Comprehensive Benefits: 35 days holiday, matched pension contributions, private healthcare contributions, and discounts across retail and lifestyle brands.

• Leadership Development: Access to structured leadership training and LinkedIn Learning to enhance your career.

• Long-Term Career Progression: Join a growing business with opportunities for future roles and responsibilities within the retirement living sector.

Why Apply?

If you're an experienced Sales Manager with a passion for retirement living and a consultative sales approach, this could be the next step you've been looking for. With autonomy, trust, and the chance to lead a strong team, this role offers both personal and professional growth in a fulfilling sect