Job Title: Campaign Manager (Paid Media / Performance Marketing)

Overview

We're looking for a data-driven Campaign Manager to own and scale paid acquisition across Google Ads, Meta (Facebook/Instagram), and Taboola, with full accountability for CPA and CPL performance.

Key Responsibilities

* Plan, launch, and optimise campaigns across Google, Meta, and Taboola

* Own and improve CPA, CPL, ROAS, and conversion rates

* Build and manage UTM tracking frameworks for accurate attribution

* Set up and manage pixels, conversion events, and tracking via Google Tag Manager

* Analyse full funnel performance (ad → landing page → conversion) and reduce drop-off

* Continuously A/B test audiences, creatives, and landing pages

* Collaborate on and optimise landing pages to improve conversion rates

* Allocate and manage budgets based on performance data

* Produce clear, insight-led performance reports

Key Requirements

* Proven experience managing paid media with ownership of CPA/CPL targets

* Hands-on expertise in:

* Meta Ads Manager (campaign structure, pixel/event optimisation)

* Google Ads

* Taboola / native platforms

* Strong understanding of:

* UTMs, attribution models, and tracking accuracy

* Conversion tracking (pixels, events, GTM)

* Landing page optimisation / CRO principles

* Proficient in:

* GA4 (Google Analytics)

* Google Tag Manager

* Reporting tools (e.g. Looker Studio)

* Strong analytical mindset with ability to optimise campaigns and scale efficiently

KPIs

* CPA & CPL performance

* Conversion rate (ad → landing page)

* Landing page uplift from testing

* Tracking accuracy (UTMs, pixels, events)

* Scalable growth within efficiency targets