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DATE ADDED: Sat 28/09/2019

Social Media Marketing Manager

London, UK


JOB TYPE: Permanent, FullTime

My client is a leading global higher education company, with over 250 employees across 5 continents speaking over 25 languages.

Every year, the company helps tens of millions of prospective students and working professionals make the right educational choices and to develop the skills to succeed in their career and life.

Due to expansion and growth they are looking to hire a Social Media Marketing Manager.

The Role

They are seeking a self-motivated Marketing Strategist in its professional services division, which offers rankings and ratings, business intelligence, conferences and consulting to the global higher education sector. The role will involve building and maintaining a coherent and effective marketing plan and leading a small team of dedicated content and marketing professionals (based in Singapore) to deliver key marketing objectives. Delegate marketing for the growing events business is a core part of the role as well as developing consistent high-impact product promotional materials as well as developing and executing marketing campaigns to promote specific product in the market.

They already have a central B2B marketing function (based in London) with which the successful candidate will be expected to frequently interact and contribute to the efforts of, where appropriate.

The ideal candidate will be based in London. Experience working with the HE sector would be valuable but not essential and an understanding of global university rankings will be a clear advantage. A proven track record in marketing or marketing management and first-hand expertise in social media will be an advantage. Professional-level fluency in English is vital, other languages are a plus.

Responsibilities for the Social Media Marketing Manager

Managing and development of the divisional marketing plan.
Origination and maintenance of an accessible and coherent marketing plan aligned with business objectives.
Delivery of marketing targets
Interacting with and supporting the central B2B marketing function as it pertains to the professional services operation, ensuring all sales regionals are supported with webinars and direct mail campaigns
Leading the divisional marketing team and originating innovative and targeted campaigns, manage the division's social media outputs with a view to developing protocols and structure
Understanding and enriching the role of conference participation in the nurture stream to deeper commercial engagement & assist in the sourcing of ‘guest’ speakers for all events
Interfacing with sales, product, logistics and events teams.
Updating & overseeing design and production of sales and marketing materials
Ensure that ALL marketing outreach is GDPR compliant
Stays abreast of changes within our sector
Ability to travel internationally is essential
The successful candidate will have most of the following:

Will be educated to university degree level.
Will have 4-5 years proven marketing experience, preferably in the education sector.
2-3 Year line management experience will be a plus.
Excellent English, both written and verbal
A proven track record in the delivery of personal and team marketing targets.
Experience with and exposure to marketing automation processes and platforms (e.g. Marketo/Hubspot). Marketo experience will be a specific plus.
Strong planning, organising and presentation skills.
Social media expertise. A strong personal social media following will be an indicator, and if in education, a direct asset
Excellent communication, collaborative skills, and creative flair.
A great performance-led team ethic with an international outlook.
Strong interpersonal skills with a challenging and persuasive manner, to win and maintain the respect of their team and other colleagues.
Familiar with Customer Relationship Management system is an advantage

Competitive Salary- They pay £33K + 10% bonus based on KPIs per year
Axa private medical insurance
Season ticket loan or cycle to work scheme
Reward gateway discounted benefit scheme
Enhanced maternity pay
Social activities include monthly social drinks
Weekly activities include football, tennis club, running club, book club, and yoga class
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