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DATE ADDED: Fri 12/07/2019

Head Of Marketing

Folkestone, UK


JOB TYPE: Permanent, FullTime

SALARY: 80000-80000

We have a new, important role at Saga Services for a Head of Marketing to join the Services Marketing team based in Folkestone . You will join us on a full time, permanent basis and receive a highly competitive salary of up to £80,000 per annum plus car allowance and benefits ! A leader in Motor, Home, Travel and Health Insurance; Saga offers an environment where we will do the best thing for you to develop your skills and develop your career. About the role: As our Head of Marketing for Saga Home and Motor Insurance, you will be responsible for setting and executing the marketing strategy and plans to deliver against our strategic business objectives. Managing a significant marketing budget, you will oversee the delivery of highly engaging, integrated multi-media campaigns that enhance perception of the brand and deliver growth. In return, you can look forward to all of the responsibility and involvement of an integral role, providing you with a rewarding and fast paced career with an excellent benefits package including life assurance, pension, high street and online discounts, and concessions for holidays and travel. Key responsibilities of the Head of Marketing: - Working with the Director of Marketing to set the marketing strategy and plan for Saga Home and Motor Insurance, to achieve sustainable growth and PBT objectives - To lead the delivery of the annual acquisition marketing plans and budgets contributing to commercial business plans and managing the marketing spend and efficiency - Lead the team to develop highly creative and engaging marketing campaigns, based on a deep understanding of our customers and what’s important to them - Act as customer champion, understanding customer needs and driving change as necessary to ensure the best possible customer experience for Saga insurance customers - Continual review and innovation of marketing activities focused on improving efficiency and effectiveness. - Identify opportunities to reach new market segments and expand market share - Champion digital capability and implementation of best practice across Saga Travel - Continually keep abreast of market trends, competitive moves and customer expectations - Build strong and supportive relationships with external suppliers– such as media, creative and digital agencies - Coach and develop the Senior Marketing Managers and the wider marketing team, providing the senior managers space to manage the team and operations day to day - Build our employee experience to ensure the team have the right skills, competencies and are engaged. Support the marketing team to remove blockers and processes that make life difficult, and create a fun and rewarding environment to work in - Ensure compliance with any relevant regulatory and Company policies and commitments Experience and skills required to be our Head of Marketing: - Well-developed communication and leadership skills, able to operate in fast decision-making and entrepreneurial environment - Proven experience overseeing the delivery of large multi-media campaigns, delivering against brand and sales objectives - Digitally savvy with an understanding of, and desire to exploit new and emerging marketing channels and tools - Proven track record of adding value through the delivery of marketing excellence - Highly numerate and literate with a strong commercial focus - Proven change management skills, including the ability to constantly seek out and capitalise on new opportunities - Graduate calibre ideally holding CIM/IDM postgraduate diploma in marketing or similar - Adaptability to adjust and review plans when faced with obstacles and challenges in order to achieve a solution - Ability to deliver credibility, winning the respect and co-operation of colleagues at all levels - Comfortable operating in a fast-paced commercial environment - Confidence to challenge to drive best outcomes - Highly collaborative & seeks to build strong working relationships with stakeholders - Ability to sustain the pressures of a rigorous and competitive business sector If you would like to join our team as our Head of Marketing , or find out more information, then please click ‘ apply ’ today – we’d love to hear from you! To all recruitment agencies: Saga does not accept agency CVs unless specifically engaged on the role by the HR Recruitment Team. Please do not forward CVs to our recruiters, employees or any other company location. Saga is not responsible for any fees related to unsolicited CVs.