Technical Sales Representative - Automotive Equipment

Competitive salary + attractive commission + company car + enhanced benefits package

Location: Field-based - Northern UK, including Scotland.

Ideal locations include Leeds, York, Sheffield, Bradford, Hull, Wakefield, Derby, Manchester, Salford, Bolton

An exciting opportunity has arisen for a mechanically minded, commercially driven Technical Sales Representative to join a market-leading and highly respected brand supplying premium capital equipment to the automotive sector.

Renowned as the UK's number one in their field, this company boasts a long-standing team, a well-established client base, and a strong pipeline of future business. This is the ideal role for a technically competent sales professional who is customer-focused, enthusiastic, and ready to take their career to the next level.

Whether you're from a bodyshop equipment or garage tools background, or technical capital sales across agricultural, construction, off-highway, marine, mining…we'd love to hear from you!

The Role:

Develop and grow sales in line with company targets
Carry out demonstrations of equipment and total repair solutions
Conduct new installations and start-up training to ensure seamless onboarding
Build long-term partnerships with customers, conducting regular site visits and reviews
Work in tandem with internal teams to manage orders, delivery, installations, and post-sales support
Maintain accurate CRM records of all activities, sales leads, and customer updates
Provide an outstanding customer experience from initial contact through to ongoing service
Collaborate with your mentor and leadership to review performance, pipeline, and strategyThe Candidate:

Ideally experience in technical B2B sales, high-value equipment preferred
Mechanically minded, confident around automotive tools and workshop environments
Enthusiastic, sales-driven, and keen to build a long-term career
Experience or understanding of ROI (Return on Investment), TCO (total cost of ownership), or value-based selling is a plus
Confident communicator who enjoys meeting clients and presenting solutions
Strong PC skills (Microsoft Office, CRM systems)
Full UK driving licence
Willingness to travel extensively across the regionPersonal Attributes:

Proactive, self-motivated and organised
Comfortable working independently while also collaborating with a wider support team
Professional and courteous - a true ambassador of the brand
A strong desire to learn, grow, and succeed
Socially adaptable
Passionate about helping customers work more efficiently, safely, and profitablyApply in Confidence:
To apply for this Technical Sales Representative role, please send your CV to Kayleigh Bradley, Senior Recruiter at Glen Callum Associates Ltd.
For a confidential chat, call Kayleigh directly on (phone number removed).

Job Reference: 4272KB - Technical Sales Representative - Automotive Equipment