Do your skills shine in managing both B2B and B2C social media?

This brand-new Social Media Manager role is your opportunity to lead and energise Travel Counsellors' social media strategy and execution - owning decisions, making a real impact, and using your expertise to grow audiences, boost engagement, and deliver results that matter.

Working with the wider marketing team, you will define how we use social media to improve our brand reach, engagement and sentiment, increase audience bases, generate leads, and support our commercial partnerships.

Responsibilities Overview

This Social Media Manager role involves varied responsibilities, including:

Create a social media strategy to support the achievement of business objectives, with a clear platform and content strategy and associated KPIs for each of our core audiences (leisure customers, corporate travel buyers, potential new TCs, and colleagues).
Support the TC Engagement team to empower and support Travel Counsellors in optimising their own social media presence through education, best practice sharing, and the creation of easily customisable assets and campaigns.
Develop and implement scalable frameworks for franchisees to collaborate on social campaigns, share UGC, and amplify content across their own channels.
Support the evolution of our brand narrative.
Define and drive social media KPIs.
Continuously test and optimise content, ads, and campaigns based on data insights.

Company Benefits

Competitive salary + annual bonus
Flexible hybrid working
Career development opportunities
25 days holiday (increasing to 28 after 5 years)
Enhanced Maternity/Paternity pay
1 day paid charity day
Company events and incentives
3x salary death in service benefit
Pension scheme
Private Medical Insurance or Healthcare Cash Plan
Free breakfast and beverages

Essential Skills

Minimum 5 years of hands-on social media experience, with a strong track record in executing high-performing strategies aligned with brand and business goals
Proven ability to manage both B2B and B2C social media, ideally within a premium lifestyle, leisure, or customer-focused brand
Skilled in content strategy, creation, and storytelling to drive engagement and maintain a consistent brand voice across platforms
Experienced in audience growth, community engagement, and leveraging user-generated content for authenticity and brand trust
Strong analytical skills with expertise in tracking KPIs, measuring ROI, A/B testing, and optimising campaigns for performance
Proficient in managing paid social budgets and platforms, such as Meta Business Suite, Google Analytics, and other marketing tools
In-depth knowledge of social platform algorithms, SEO relevance, and emerging trends, with a proactive approach to adapting strategyReady to define this new role within the business? Apply for the Social Media Manager role and drive the future of Travel Counsellors' social media strategy!

About Us

At Travel Counsellors, our customers, communities, and colleagues are at the heart of everything we do. For over 30 years, we've empowered 2,100+ independent travel agents worldwide, helping them build successful businesses while providing deeply personal, human connections with their customers. Supported by a talented team of over 400 people in our Support Offices, we create unique travel experiences that keep customers coming back. Named the Best Place to Work in Travel (2022) and ranked in the Sunday Times Best Places to Work (2023 & 2024), we're expanding rapidly and looking for exceptional individuals to join our Head Office team.

Creating an Inclusive Environment

Travel Counsellors is an equal opportunity employer committed to diversity and inclusion. We welcome applicants from all backgrounds and do not discriminate based on race, gender, disability, or any protected characteristic. We provide accommodations for individuals with disabilities throughout the hiring process. We believe diverse perspectives strengthen our team and encourage all to apply.

For more information about this role - and others - at Travel Counsellors, please do not hesitate to contact the Talent Acquisition team at