Sales Manager - International Defence Event
London | Competitive Salary + Commission + Excellent Benefits

I am recruiting on behalf of my client for an experienced Sales Manager to join the team launching a high-profile defence and security event in Africa.

This is a unique opportunity to play a pivotal role in driving exhibitor and sponsorship sales for a flagship launch event, working with government agencies, defence contractors, and industry stakeholders across Africa and global markets.

Key Responsibilities

Develop and execute a comprehensive sales strategy to meet revenue targets

Identify, approach, and secure exhibitors, sponsors, and partners across defence, aerospace, and security sectors

Build and maintain relationships with government bodies, trade associations, and international delegations

Negotiate and close exhibition space sales, sponsorships, and partnership agreements

Maintain an active sales pipeline and provide regular reporting to the Sales Director

Collaborate with marketing, operations, and content teams to ensure commitments are delivered

Represent the event at industry forums, conferences, and networking opportunities

Support on-site sales and client relationship management during the event

About You

Degree educated with 5+ years' proven B2B sales experience, ideally in defence, aerospace, security or large-scale international events/exhibitions

Strong network across the defence and security sectors in Africa and internationally

Track record of exceeding sales targets and driving business development

Excellent communication, negotiation, and presentation skills

Confident engaging with senior-level stakeholders and decision-makers

Proactive, with the ability to thrive under pressure and meet deadlines

Fluent in English (French, Arabic, or Portuguese an advantage)

Strong CRM knowledge (Salesforce preferred)

Willingness to travel extensively across Africa and internationally

Package

Competitive base salary + commission

Excellent benefits

International travel opportunities

This role is ideal for a commercially driven sales professional who is excited by the challenge of shaping and growing a new international defence event.

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