Digital Analytics Manager | Multi-Channel Retailer | Plymouth | up to £55k
A fast-paced multi-channel retailer is looking for a highly analytical and commercially-minded Digital Analytics Manager to take ownership of digital reporting, insight generation, and performance measurement across all online channels. This is a key role that will partner with trading, marketing, UX, and senior leadership to drive data-led decision-making and support the brand's ambitious digital growth targets. The ideal Digital Analytics Manager will be confident working across large data sets, tools, and stakeholders - transforming numbers into actions that deliver real business impact.

Key Responsibilities

Owns all digital performance reporting across web, app, email, and paid media

Builds dashboards and custom reports using GA4, Shopify Analytics, and other relevant tools

Delivers weekly and monthly insight packs, highlighting trends, key metrics, and commercial opportunities

Provides actionable recommendations to improve conversion, AOV, bounce rate, and customer journey effectiveness

Partners closely with digital trading, CRM, UX, and paid teams to measure campaign impact and site performance

Develops clear measurement frameworks and testing strategies to support digital initiatives

Supports A/B testing and CRO efforts by tracking, analysing, and presenting results

Monitors user behaviour and journey data to identify friction points and areas for optimisation

Keeps up to date with platform changes, attribution models, and analytics best practices

Trains internal teams on data tools, ensuring best-in-class tracking and tagging

What We're Looking For

A strong background in digital or eCommerce analytics within a fast-moving retail environment

Expert knowledge of GA4, with the ability to build reports and dashboards independently

Comfortable working with large data sets, and confident with Excel/Google Sheets for analysis

Familiar with Shopify, content performance metrics, and attribution models

Experience using tools such as Looker Studio, Power BI, or Tableau is a plus

A strategic thinker with a sharp commercial instinct

Excellent communicator - able to simplify complex data into meaningful business insights

A proactive Digital Analytics Manager who thrives on improving performance through data

BBBH33872